500
Sales representatives.
Client
Leading healthcare company managing relationships with 60,000 customers with 250 different types of products across 24 countries.
OPPORTUNITY
SG Analytics built a customized analytical app in Salesforce for the client, which is an early warning system for renewal of each product for customers in advance. SG Analytics redesigned the existing third-party architecture and customized the app as per the requirements of different countries.
SOLUTION
Based on a detailed understanding of the client’s technology stack, SG Analytics built an analytical renewal app in Salesforce:
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SG Analytics' team gathered historical data of customers from the client and built a predictive model in R, analyzing customer behavior for renewal of products.
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the team implemented a compact security model that defines the access data hierarchy among Salesforce users.
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We integrated the model with SFDC and developed a customized renewal app that helped Salesreps to predict renewals, prioritize at-risk customers and cross-sell to existing customers across different countries.
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We built several dashboards and reports that helped sales managers visualize data and gain analytical insights for confident decision making.
VALUE DELIVERED
1
Enabled an average increase of 10% in product orders.
2
Enabled a 40% increase in revenue of select product categories post app implementation.
3
Increased the productivity of sales representatives by 100%.
