Unify Salesforce and Oracle Marketing Cloud environment

OPPORTUNITY

The client approached SG Analytics to create a unified environment on the backbone of the Salesforce CRM and the Oracle marketing cloud. The objective was to build an analytical sales engine for the client’s product offerings.

SOLUTION

Based on a detailed understanding of the client’s technology stack, SG Analytics adopted the following multipronged solution:

We complemented the company’s Salesforce capability by integrating the marketing automation platform (Eloqua) with Salesforce. The integrated solution helped the company to track prospects and end-customers from a single view.
We implemented marketing strategies, scoring and attribution algorithms for the client's business model, which resulted in a significantly higher ROI.
We built a two-way communication channel between Salesforce and Eloqua and kept Alteryx (a data analytics tool) as a mediator, thus facilitating efficient and qualitative data sharing between them.
We identified industry standard performance indicators (KPI) and published analytical reports and dashboard for stakeholders, generating valuable insights.