A UK-based market research & advisory firm headquartered in London, with focus on global banking and payment industry.
The client wanted to develop a database for tracking the latest trends in the payments and banking industry. Using the database, the client wanted to update its subscribers about industry trends.
The SG Analytics evaluated the client’s existing and targeted subscriber base to decide the information they would be interested in. The target audience for the client included:
Our team then identified the most relevant segments of the industry based on the target audience, such as credit cards, debit cards, regulatory and legal developments, payment technologies, payment networks, deposit accounts, retail banking and commercial banking.
For the segments identified, we conducted an exhaustive research on industry insight, expert opinion, market size, market projection, historical time series, economic impact study, product adoption, consumer survey, business survey, and acquisition/partnership strategy to help end-users formalize their business strategies.
As a final step, we created the payments and banking industry database that had comprehensive data on industry happenings along with their sources, and presented it in a user-friendly format.
Created a database which encompasses all requisite aspects of latest trends in the payments and banking industry in a user-friendly interface.
Enhanced the decision-making ability of subscribers.
Delivered high-value content, which resulted in renewed and increased subscriptions.