Market intelligence for e-commerce marketplace

200
Hours of CATI.
10
Select candidates identified and interviewed.
100
Hours of transcript review, analysis and suggestions.

Client

Singapore-based renowned e-commerce marketplace.

OPPORTUNITY

Seeking to optimize its shipping processes in India, the client approached SG Analytics to understand the third-party logistics/transportation market and identify the most economical way of transportation.

SOLUTION

SG Analytics proposed a qualitative interview approach, and conducted the following:
  • SG Analytics identified the consumer durable OEM’s, both domestic and international companies – with a presence in India.
  • SG Analytics then shortlisted relevant third party logistics providers across various Indian states.
  • SG Analytics' team profiled all domestic E-commerce players to understand their approach to logistics related to consumer durables.
  • The team conducted focused, well-structured interviews in phases with the companies and validated the data points across multiple respondents.

VALUE DELIVERED

►
1
Delivered insights on opportunity areas along the logistics value chain.
►
2
Helped channelize opportunities and identify potential challenges.
►
3
Supported in shaping a business plan for logistics and business operations.
 

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