London-based analyst and consultancy firm with clients in over 200 countries.
The client wanted to conduct a survey among independent software vendors to identify their customer’s requirements for different technology products as well as customer perception about most relevant products across the market.
SG Analytics suggested a panel study with similar organizations/participants every quarter over a period of five years. SG Analytics allocated a dedicated team throughout the year in order to develop the same level of understanding in each quarter.
SG Analytics team conducted extensive secondary research to identify the sample list of independent software vendors (ISVs) across the US, Europe, and APAC as for specific vendors.
The team rolled out a CATI survey to 600 respondents with a main focus on the sales volumes of different ISVs, sales expectations for the next quarter, and specific deals or feedback that partners had for ISVs.
Prepared a detailed report on sales trends for each quarter.
Provided trend analysis based on the change in customer demand.
Implemented predictive analytics to identify the probable risks.