Client
London-based analyst and consultancy firm with clients in over 200 countries.
OPPORTUNITY
The client wanted to conduct a survey among independent software vendors to identify their customer’s requirements for different technology products as well as customer perception about most relevant products across the market.
SOLUTION
SG Analytics suggested a panel study with similar organizations/participants every quarter over a period of five years. SG Analytics allocated a dedicated team throughout the year in order to develop the same level of understanding in each quarter.
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SG Analytics team conducted extensive secondary research to identify the sample list of independent software vendors (ISVs) across the US, Europe, and APAC as for specific vendors.
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The team rolled out a CATI survey to 600 respondents with a main focus on the sales volumes of different ISVs, sales expectations for the next quarter, and specific deals or feedback that partners had for ISVs.
VALUE DELIVERED
1
Prepared a detailed report on sales trends for each quarter.
2
Provided trend analysis based on the change in customer demand.
3
Implemented predictive analytics to identify the probable risks.
