Business situation
Client approached SGA to understand their portfolio gaps mapped with country unmet needs of medical devices & laboratories and to understand how and where they should enter in each therapy area
Benefits and outcomes of our engagement
Engagement
Portfolio growth gap assessment and strategic recommendation for portfolio expansion
SGA approach
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Assessed macroeconomic environment and regulation for medical devices
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Identified the prevalent disease areas in the country and prioritized based on the incidence and prevalence
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Identify & prioritized the therapy wise devices per therapy area & map with related consumables
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Regulatory landscape for launch of new medical devices
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Conducted detailed analysis to identify therapy area market size
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CI analysis to understand the local competition
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Market launch strategy based on the regulatory framework of the country, market dynamics etc.
