Product rebranding strategy development

Client

Leading professional makeup and beauty products brand

Business situation

  • Increase sales across the lipstick product line without making any major changes to the product specifications
  • Ways to optimize rebranding as the primary strategy and revitalize sales

Benefits and outcomes of our engagement

  • SGA helped the client in planning a brand makeover campaign by leveraging established concepts identified during consumer interaction
  • Comprehensive sentiment analysis across target group before and after the launch of the rebranding initiative

Engagement

  • Rebranding exercise for a range of lipstick products by assessing if rebranding would help mobilize the product in the market

SGA approach

  • SGA analyzed consumer data across online platforms such as blogs, fashion websites, Instagram, cosmetic shopping sites, etc. to identify leading cosmetic branding trends
  • Respondents across the target age group (18-25 years) were probed via social media pages on ideas, designs, colors, and stories that attracted or would attract them to buy cosmetics
  • Developed concepts which were tested through campaigns rolled out via social media accounts of the brand to select the final brand makeover concept

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