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Market Research Role: Guide to Decision Making in Business

With every passing year, businesses are witnessing a rapid shift in consumer behavior. This change in perspective can be based on...


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Competitive Intelligence Tools for 2024

For businesses of all sizes, it is important to conduct custom market research to understand the competition as well as to stay...


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The Ultimate Guide: Tips to Choose a Top Marketing Analytics Company

Today's data-based marketing campaigns are backed by insights that help outline the steps for success, making them more...


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Investment Outlook: Private Equity Market Trends 2023

The market turbulence has hardly spared any portfolio type. It has led to a destabilizing effect on the relationship between...


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Market Research: Landscapes & Current Trends

Market research has been the backbone of corporate decisions and strategies for a long time now. Only data-driven...


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Top 3 Pain Points of CMOs of Apparel, Fashion & Footwear Brands in India

Familiarity does not breed contempt. It instead inspires more forthcoming conversations. Some of which I had been lately having...


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An Overview of the Indian ‘app analytics’ Market (Part 3)

This is the final part of our overview of the Indian app analytics market. In part 1 ,we began by giving a broad...


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