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How to Become a Thought Leader in Your Industry: A Complete Guide

Today, thought leadership is one of the most valuable tools organizations can integrate into their marketing strategy to build...


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How To Improve Digital Sales in Fintech

The rapidly evolving digitization of financial services is the primary force behind the fintech industry's rapid and...


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Market Research Role: Guide to Decision Making in Business

With every passing year, businesses are witnessing a rapid shift in consumer behavior. This change in perspective can be based on...


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From Awareness to Adoption: Marketers are Exploring New Ways for Technology Adoption

In today's era of accelerated digital disruption, tech organizations are feeling the need to rebuild their marketing...


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The Omicron Variant Shows That COVID-19 Might Be Here to Stay-for Long

In October, year-over-year US inflation hit a 30-year-high, climbing 6.2% compared to October last year. The historic rise was...


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Marketing Strategy Consulting That Gets It Right

In one sentence, a strategy is a plan of action to achieve a goal. Therefore, a marketing strategy is a plan of action to achieve...


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Top Hedge Fund Industry Trends, 2021

It is reasonable to assume that the pandemic sent the market globally into a tizzy. It really...


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"Saved More Than $2 Billion" - How Materiality Assessment Transforms Businesses

Every business decision you make has what economists call externalities.  Externalities are the effects of the...


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80% clinical data buried in physician notes - Deep text analytics Top text mining use cases

Organizations around the globe have been using machine learning and data science techniques to power interactions...


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