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Impact of Artificial Intelligence (AI) on Marketing for Retail Banking
AI has become an essential part of our lives because it has greatly aided numerous industries, but it has a particularly...
Back to Basics: Destination Thinking in Marketing Analytics
The promising potential of data analytics turns businesses seductive, and most of them develop ‘source...
Creating Positive Word-Of-Mouth Is the Way Forward for Brands
Positive word-of-mouth is the latest mantra for brands… …as they desire to carve out an unblemished reputation...
