The COVID-19 triggered lockdowns have been the biggest in scale and proportion in the recent times. Due to these, citizens with medical conditions struggled with seeking medical relief from hospitals that were more focused on managing the coronavirus infected patients. This has resulted in a disruptive growth witnessed by the Telehealth segment in 2020.
Will these patients continue to use and engage with the existing tele-health platforms? Who will opt out? What will make them continue in 2021?
SG Analytics surveyed 1000 American citizens living in more than 20 states to understand their perception towards online consultation during lockdown in 2020 and in 2021. The insights are expected to help pharma companies, medical devices companies, telehealth companies and hospitals re-strategize their 2021 marketing and sales plan.