One of the leading cloud TV & video production vendor with strong presence within the creator’s economy needed to build an in-depth case study on one of its unique deployments with a leading sports franchise in Europe. The case study was led by the Marketing Director of the technology vendor in close collaboration with SGA’s analyst to determine a unique, innovative, and replicable used case within this niche segment. Secondary research was carried out along with two trade interviews, one each with the technology vendor and their client to assess the deployment objective, timelines, interim challenges, and finally tangible outcome.
The five-week case study assignment encompassed thorough secondary investigation of published information on the technology vendors client key business initiative, historical developments, their newer technology roadmap, etc. Both buy- and sell-side interviews were conducted with: (a) Sales director of the technology vendor who is a primary point of contact for the client and (b) IT Director and technology decision maker at the sports franchise. This was crucial to understand both the perspectives and improve the overall reliability of the findings.
SGA built a 15–20 question-based survey (both open- and closed-ended) along with a 45–60-minute conversation with key executives for both the technology vendor and sports franchise. A few of the questions were:
Two key deliverables for the client stood as:
It’s crucial to build a multi-layered thought leadership asset portfolio i.e. long-form case study along with a short briefing with key technology vendor stakeholders (Sales Director, Account Manager, etc.) to assist them in accelerating their market position.
