Leverage SG Analytics' advanced analytics capabilities to make accurate decisions and accelerate growth
The M&E sector has become synonymous with data and analytics, with customization and changing audience preferences being the new order. Media & Entertainment (M&E) firms require offering compelling solutions and content in an easy-to-access platform. Our research and analytics services ensure that M&E firms are in sync with the changing sector landscape and viewer preferences. SG Analytics helps its M&E customers solve business problems by harnessing disruptive data, artificial intelligence, machine learning, and cutting-edge technologies. We offer deep sector expertise and rich experience in delivering research-led insights through our experienced media sector consultants.
360° data solutions
We deploy quantitative and qualitative techniques to gather intelligence across audiences, customers, competition, and marketplaces
Our sector experts develop customized frameworks that help businesses make data-driven decisions for long-term growth
Our data scientists and AI/ML specialists construct an organization-wide data and analytics roadmap
We execute our expertise across marketing analytics, consumer analytics, digital & web analytics, social media analytics, big data engineering, and visualization services
Across data & research-related workflows
Quality assurance management
Understanding our audience better
Identifying new streams of monetization
Increasing revenue
Engaging the audience better
Improving viewership rating
Optimizing marketing spend
How we drive results for our clients
Expertise
Seasoned experts with 10+ years of experience in identifying and interpreting M&E trends
Contextual deep-dive
A contextual understanding of objectives and metrics means we can meet them faster
Data-driven through and through
We leverage ML techniques to manage, process, and analyze unstructured data as well
Actionable insights
Actionable, visualized insights that cut across the global M&E industry
We combine our sector-guided research with analytics capabilities to generate sharper insights for clients
Whitepapers
Engaging Your Viewers With ‘Context’
The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...
Whitepapers
OTT and the Media Broadcasting Industry
With the disruptive advent of OTT platforms, audience viewing patterns and content consumption across the US are experiencing significant shift. Our study...
Whitepapers
Top Trends Driving the Music Streaming Industry
Music has been around for centuries. Over time, music listening preferences and habits have evolved from live music to recordings to online streaming. This...
We bring you a team of media analytics experts with deep expertise in linear and OTT data engineering, content strategy, and audience analytics.
We partner with leading media firms across their analytics journey – from data creation to insights consumption.
