The M&E sector has become synonymous with data and analytics, with customization and changing audience preferences being the new order. Media & Entertainment (M&E) firms need to offer compelling solutions and content in an easy-to-access platform. Our research and analytics services ensure that M&E firms are in sync with the changing sector landscape and viewer preferences. SG Analytics helps its M&E customers to solve business problems by harnessing disruptive data, artificial intelligence, machine learning & cutting-edge technologies.
We get it!
We let your data speak
We understand the dynamics of the global M&E industry very well
Storytelling via compelling visualization
Analytics that drive business decisions
Our services span the media value chain from broadcasting, production, marketing, ad-sales, contract negotiations, digital platforms, etc. with the muscle that we have built around analytics to enable them to make informed business decisions. We deliver solutions that:
Help understand and engage your audience better (Audience analytics/behavior analytics, digital campaigns, engagement)
Identify new streams of monetization (video recommendations, digital/web platform analytics, subscription analytics)
Improve your viewership rating (subscriber retention, ad-sales, content analytics)
Increase your revenue (Ad-sales, promotions)
Optimize your marketing spends (marketing/ promotion effectiveness)
We deploy quantitative and qualitative techniques to gather intelligence across audiences, customers, competition, and marketplace
Our sector experts develop customized framework, that help businesses make data-driven decisions for long-term growth strategies
Our data scientists and AI/ML specialists construct an organization-wide data and analytics roadmap
Across marketing analytics, consumer analytics, digital & web analytics, social media analytics, big data engineering, and visualization services
Across data & research-related workflows
Quality assurance management
Our approach to M&E engagements
Step ahead with actionable insights that empower growth.