What we do > Data Analytics

Data Analytics Services & Solutions

  • We leverage data using our data analytics services and solutions, which enables our clients to make informed decisions and offerings to achieve their business objectives. We build machine learning ML-powered models and frameworks and fine-tune decision-making models by aligning them with our clients business objectives.

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SG Analytics data analytics services drive your data-driven business objectives.

We are experts across the entire data lifecycle and work toward making your data speak through our data analytics services and solutions.

At SGA, the data analytics ecosystem is built upon four strong pillars of data and analytics strategy and insights

Each of the four pillars is built interdependently to generate value out of the data and drive business objectives efficiently.

  • 1st pillar is what makes analytics a powerful weapon to generate insights, i.e., DATA. We collect, aggregate, and ingest data and develop competence around it.
  • 2nd pillar is business intelligence and reporting, where we specialize in creating user-centric performance dashboards that are real-time, scalable, and low maintenance.
  • 3rd pillar stands on providing intelligent insights to deliver value enabled by agility and customer-centricity.
  • 4th pillar is where we enable you to make quick yet effective decisions using advanced analytics to identify ideal target customers and predict customer behaviors with personalized offerings.
Data Analytics Services

What we offer

After collecting data from disparate sources, our team of experts stitches the data together in a unified format to better analyze it. Being a data aggregation company, our solutions are aimed at imparting consistency by employing pre-defined processes to collect and manage data across the data life cycle.

  • Collect structured and unstructured data from different primary and secondary sources.
  • Create data master and provide data in a golden source that complies with regulatory requirements.
  • Input data into relevant databases to automate data ingestion, where possible.

In this data-driven world, companies are compelled to harness the true potential of data to derive new insights and make effective decisions. This is where our data engineering services and solutions are instrumental in helping our clients make the best of unrealized opportunities.

  • We use product holding data, collection operation data, and collectors’ notes to build models, to enhance the predictive ability of the models. 
  • We manage structured and unstructured data using natural language processing (NLP)-based algorithms. 
  • We implement appropriate end-to-end data ingestion to data enrichment processes across domains using our data analytics & engineering solutions.
  • We provide automated data ingestion and integration solutions across multiple sources to build data lake.

Every modern-day business generates a gigantic volume of data. SGA, with its expert data analytics services and solutions, helps these organizations to fuel their analytics projects and generate real-time reports, insights, and recommendations. SGA’s approach to business intelligence is driven by our client requirements.

  • Our solutions team interacts with each of our client’s stakeholders to understand the challenges, pain points, business goals, and the existing architecture  
  • We aim to provide scalable and cost-effective solutions for near-future growth
  • We aim to equip organizations with data, and, hence, we provide end-to-end services from engineering the data in the cloud to processing data, performing advanced analytics, creating deep learning models, and visualizing it for the organizations to recognize their trends and weaknesses and plan accordingly

The evolution of the web or the world wide web and the availability of large amounts of data within organizations has pushed them toward intelligent data-driven techniques for effective decision-making. This has led organizations to adopt ML as an aid to learn from the available data and make intelligent decisions.

  • We provide insights to businesses by leveraging the data and conducting analysis as per the business requirements to enable better decision-making 
  • We provide consumer insights by analyzing social media interactions across various platforms. Our strength lies in catering to M&E and BFSI clients
  • Using ML to analyze the new customers and fit them into a persona to customize relevant products or marketing strategies to improve customer acquisition and conversion rates

At SGA, we create and maximize our client’s monetizable data assets by building advanced ML models using relevant data in different contexts as per our clients’ domains like BFSI, Media and Entertainment, Technology, and Manufacturing.  

  • Our advanced data architectures, along with analytics support, help in mining large enterprise data and generate actionable insights for better decision-making  
  • We apply advanced analytical models and visualizations to data marts for faster and more efficient insight generation and prediction  
  • We build advanced predictive analytics frameworks for sales, marketing, and campaign effectiveness  
  • We create insight frameworks using advanced AI/ML to enable monetization of the data and business intelligence assets that can be consumed by various consumers of the marketplace

In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
SG Analytics is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.

  • Predict ROI and measure the effectiveness of marketing spends
  • Understand market trends and consumer sentiments with critical insights generated from social media data
  • Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
  • Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers

In this fast-paced digital era, choices have increased manifold and the attention spans of customers have reduced drastically. Revenue and customer delight can be maximized when companies understand what customers truly want and make their decision-making journey relevant.
SG Analytics, a leading customer analytics provider, helps clients assess their customers' journeys and lifetime values and utilize advanced analytics solutions, helping them calibrate offers and improve marketing initiatives.

  • As one of the leading data analytics companies, SG Analytics helps identify, acquire, and retain customers to improve profitability
  • Assess the behavior of customers and use segmentation to target the right audience
  • Boost customer engagement with hyper-personalized offerings and improve returns on investments
  • Identify the right and relevant customers

SG Analytics’ sales analytics services and solutions are tailor-made to help your sales teams boost their performance and turn into an efficient selling machine. With our robust solutions and research and analytics expertise, clients can visualize and track all sales activities that lead up to conversions, identify growth opportunities, and build incentive plans that supercharge your sales team.

  • Optimization of territory management strategies and usage of Salesforce for better performance of the sales teams
  • Forecasting sales potential and market in a precise manner to boost outreach and coverage
  • Maximize productivity and returns by analyzing sales teams’ performance & designing effective incentive strategies
  • Optimize sales costs by tracking and measuring sales teams’ performance

Why SGA

Deep Domain Expertise

Our offerings span from data strategy creation to a future-ready data architecture with deep-domain expertise.

A Full-service Suite

We have a full-service suite for software development, product testing, and enhancement that you can leverage to accelerate the product go-to-market.

Insights-driven Outcome

We deliver impactful insights through our AI/ML applications and reporting engagements.

Who We Work With

Insights

media and entertainment services

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Use our data analytics & management solutions to generate new insights and define data-driven strategies for your business growth.