Explore the SGA essence through a series of informative and engaging videos

2021 was a year of uncertainty that gave rise to disruptions in public health, supply chains, and geopolitics. In 2022, businesses witnessed a slower pace of things getting back to normal. Amidst all this unpredictability, businesses have gained greater clarity around the overall market trends and the forces driving growth. 2023 will bring along transitions as the shift to digital platforms is showing zero signs of slowing down, especially in the video-on-demand and gaming sectors. This change in the economic landscape is enabling consumers to reevaluate the number of platforms and the costs associated with subscriptions.

As 2022 draws to a close, we thought it would be a perfect moment to put together a snapshot of an unforgettable year for all of us here at SG Analytics.
 
A year made of many exciting firsts, of deeply committed resolves, a year of change, growth, and powerful manifestations - a year when we welcomed many accomplished, new leaders and colleagues to partake our journey of transformation - a year wherein we achieved many delightful milestones and, a year, most importantly, wherein we laughed, lived and excelled in ease, joy and grace because we know deeply and redoubtably, that, life's possible.

In his latest podcast debut with 'Attitude Makeover,' Sushant Gupta talks about his passionate journeys as a visionary leader. A rich tapestry of candid truths, powerful observations, and a compelling stream of consciousness, the conversation takes you on a journey on subjects like inclusivity, sustainability, the culture of balance, conflict management, and more. With analogies of nature and drawing parallels to organizational structure, Sushant presents a holistic perspective that helps in wonderfully articulating his values, beliefs, and newfound thought discoveries.

A growing number of industry leaders are identifying sustainability as a top priority for their businesses. A 2022 survey by Gartner showcased that social responsibility and environmental, social, and governance (ESG) features are finding a place on the corporate agenda for about one in five organizations. The survey also demonstrated that organizations are expected to deal with sustainability basis the shifting customer issue. 

A digital, three-dimensional world, the metaverse offers an immersive and accessible real-time experience allowing individuals to have social interactions, engage with commerce, and much more. Many tech organizations are trying to bring the vision to life. This world of new opportunities will help build a new way to live and interact in virtual space taking society to the next dramatic step.  

The global warming crisis, along with the urge to decarbonize the largest emitting industry - agriculture - has brought the need to develop strategies that can be employed to understand the impact agriculture has on the environment to the limelight. It is time to make agriculture more sustainable by not only lowering greenhouse emissions but also promoting and incentivizing the transition from conventional agricultural practices, including deep cultivation of the field, lack of crop diversity, as well as usage of synthetic fertilizers. These smart agriculture solutions are thus enabling the agriculture sector to adopt a more targeted approach and implement programs to enhance the resiliency of global food systems.

Virtual worlds and augmented realities have captivated gamers and sci-fi fans for years. They are now becoming a part of our culture and everyday reality. Technology visionaries are getting inspired to conceptualize innovative virtual reality (VR) and augmented reality (AR) applications far beyond gaming to merge virtual realities with the real world. The metaverse holds the potential to offer economical and customer engagement, thus offering opportunities. This brings in one critical question - Is the world ready for the idea of the metaverse?

Modern tech-driven tools like artificial intelligence (AI), machine learning (ML) integrated devices, and quantum computing are offering incredible benefits to industry and helping shape society. Tech tools are becoming more powerful, from tracking human health to eliminating mundane assignments. However, ethical concerns are also on the rise. Conflicts of interest and disruptions created in the digital business are compelling business leaders to consider ethical concerns. But how are industry leaders addressing the ethical dilemmas in technology?

Priorities are changing in the turbulent markets. Due to the growing scrutiny and market expectations, organizations are realizing value, identifying opportunities quickly and confidently facing them with a more rigorous ESG governance and data measurement process. By incorporating investment strategies guided by E, S, and G factors, businesses can start a conversation and discover a broad range of ways to attract more ESG-focused investors and help shape a strong investment strategy.

Investors are shifting their focus on exploring opportunities beyond ESG considerations to sustain a positive transformation through impact investing. With impact investors linking the pursuit of risk-adjusted returns with positive real-world outcomes, impact investing is expected to offer a chance to make a real difference to Sustainable Development Goals (SDGs). While 2022 is expected to further intensify this growth, which impact investment trends will enable investors to venture into the mainstream market.

Venture capital has had a mercurial past and is still continuing to change and adapt to current markets. With unprecedented changes in climate and health situations across the globe, VCs are now considering more factors than simply growth potential. The upcoming trends in the current VC environment are expected to affect the way companies achieve growth. However, it still remains a question as to whether these new trends will prove favorable or not. Which venture capital trends will drive the investment landscape in 2022?

The unprecedented market momentum in 2021 raised the expectations of the investors, corporate boards, and government leaders for the progression of ESG policies to tackle the climate crisis. In 2022, leaders are now facing strain to demonstrate that their organizations are well equipped to understand and manage ESG issues. This growing demand is raising the pressure for more accountability and credible disclosure supported by ESG-driven data. Which top ESG trends will drive the conversation in 2022 and directly affect the opportunities for meaningful progression of the ESG issues? Let's find out.

Artificial intelligence (AI) and machine learning (ML) are transforming the way modern businesses operate. The intelligent element in AI is driving digital solutions and delivering effective business productivity. AI and its machine learning subset are now being incorporated across enterprises to optimize, automate, and enrich digital transformation strategies. In 2022, AI and ML ecosystems will continue to emerge as the most transformative technologies and drive the world of innovation in the near future.

In our case, the fundamentals have always been, our people, our clients, and our society. The interconnectedness of the purpose relating to all three is absolute. When we do a meaningful job in the context of all our three stakeholders, holding their interest sacrosanct, our interests are, inevitably taken care of.
 
To not focus on profit, but on a good business model, good business practices, and ethics – going after the right thing, in the right ways - is, the way to create enduring value, and in turn, enduring profits.

ESG proposition helps companies tap new markets and expand into existing ones. The market for 'green' or sustainable assets has been rising rapidly. Unfortunately, not all assets are truly sustainable; some are 'greenwashed.

SG Analytics surveyed over 1,500 viewers of digital content across the US to understand viewing habits and subscriber preferences, during the Pandemic, and we got exciting insights!
• 80% of the respondents subscribed to Netflix, followed by Amazon Prime and Hulu
• 50% of millennials preferred watching foreign-language content 
• Almost 50% of respondents spent between an hour to 3 hours daily watching online content

The sustainability space is a hub for technological innovations. The rising eco-consciousness and increased awareness of consumers globally are pushing enterprises to build sustainable innovations that support ecological conservation. Organizations are employing means to change the way they interact with audiences. Sustainable innovations are changing the world and paving the way to build a more sustainable way of living. The sustainability trends will continue to influence the tech landscape and organizations, with 2022 emerging as a breakthrough year for sustainability.