Technology | Research & Analytics Services

Partnering with global technology companies across market research and scalable analytics

SG Analytics has its foundations in research, is extremely strong in analytics, and has uniquely differentiated itself by cogently combining its market research, analytics, and technology capabilities to create compelling business outcomes for its technology customers across USA and Europe.

Why SGA

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Our technology and product DNA ensures we are able to meet the rigor and precision expected by global technology customers

Why SGA

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Our technology and product DNA ensures we are able to meet the rigor and precision expected by global technology customers

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Our technology and product DNA ensures we are able to meet the rigor and precision expected by global technology customers

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

How Do We Drive Results for Our Clients?

We leverage our expertise across research & analytics and technology to generate compelling business outcomes for our clients

Significant ability to extract insights from B2B and B2C respondents, globally

Modern analytics and data science/ML capabilities applied to both structured and unstructured data

Technology focus demonstrated via ‘data heavy’ product development, RPA, and advanced dashboarding

Services We Provide

Research

Analytics

Research Services

We supplement our desk research capabilities with active primary research and analytics capabilities

Opportunity assessment

Business opportunity analysis
Market size estimation
Market feasibility study
Market assessment study

Competitive intelligence

Competitors’ market positioning
Product and market intelligence
Platform intelligence

Sales and marketing strategy

Brand perception study
Evaluation of pricing strategies
Assessment of marketing channel effectiveness

Benchmarking studies

Product benchmarking
Vendor assessment
Company performance benchmarking
Industry benchmarking

Go-to-Market strategy

Market entry strategy
Target market identification
Business plan
Market need-gap analysis

Consumer insights

Customer perception analysis
Customer satisfaction assessment
Usage and attitude studies

Analytics Services

We are a trusted analytics partner for global clients across ML-based data engineering predictive modelling and BI visualization development

ML - driven data engineering

Deep expertise in applying ML to data engineering pipelines

Data stitching – SQL and noSQL database
Data pipeline automation (PySpark, DataBricks, and Snowflake)
Managing unstructured data using an NLP-based algorithm
Search engine creation (BERT and knowledge graph-based taxonomies)

Predictive analytics

Experience in applying latest data science techniques

Customer segmentation using clustering techniques
Campaign response and churn model using ML-based ensemble methods
Predictive maintenance using sensor data
Marketing ROI effectiveness (A/B testing, attribution model, market mix models)
Time series-based forecasting

BI visualization

Adept at converting big data into insightful visualizations

Design thinking and product development approach
Certified developers across BI tools (Power BI, Tableau, Domo, Microstrategy, D3, QlikView )
AI-driven NLG models for auto insights generation
Self-service analytics visualizations for web applications

Services We Provide

Research Services

We supplement our desk research capabilities with active primary research and analytics capabilities

Opportunity assessment

Business opportunity analysis
Market size estimation
Market feasibility study
Market assessment study

Competitive intelligence

Competitors’ market positioning
Product and market intelligence
Platform intelligence

Sales and marketing strategy

Brand perception study
Evaluation of pricing strategies
Assessment of marketing channel effectiveness

Benchmarking studies

Product benchmarking
Vendor assessment
Company performance benchmarking
Industry benchmarking

Go-to-Market strategy

Market entry strategy
Target market identification
Business plan
Market need-gap analysis

Consumer insights

Customer perception analysis
Customer satisfaction assessment
Usage and attitude studies

Analytics Services

We are a trusted analytics partner for global clients across ML-based data engineering predictive modelling and BI visualization development

ML - driven data engineering

Deep expertise in applying ML to data engineering pipelines

Data stitching – SQL and noSQL database
Data pipeline automation (PySpark, DataBricks, and Snowflake)
Managing unstructured data using an NLP-based algorithm
Search engine creation (BERT and knowledge graph-based taxonomies)

Predictive analytics

Experience in applying latest data science techniques

Customer segmentation using clustering techniques
Campaign response and churn model using ML-based ensemble methods
Predictive maintenance using sensor data
Marketing ROI effectiveness (A/B testing, attribution model, market mix models)
Time series-based forecasting

BI visualization

Adept at converting big data into insightful visualizations

Design thinking and product development approach
Certified developers across BI tools (Power BI, Tableau, Domo, Microstrategy, D3, QlikView )
AI-driven NLG models for auto insights generation
Self-service analytics visualizations for web applications