Increase Your Student Enrollment and Improve Operational Efficiency by Harnessing Data Using Analytics

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Analytics solutions for all functions of EdTech with deep domain expertise and experience in agile and dynamic companies.

We offer analytics solutions for EdTech companies across the digital lifecycle. We enable the Sales and Marketing team to improve reach and increase student enrollment, the Finance team to track financial performance, and the Operations team to optimize mentor utilization and increase student course completion.

How Do We Help Our Clients?

We help our EdTech clients in the following areas:

Sales and Marketing Analytics
Student and Mentor Analytics
Financial Analytics & Reporting
Operations Analytics

Client Testimonials

SG Analytics helped us track Unpaid Qualified leads by automating the data collection process and creating a dashboard. The insights from this data helped us understand the patterns and factors influencing the Unpaid leads and to take action to increase them.

University Partnership Director

A leading EdTech

SG Analytics helped us in automating and standardizing financial reporting, enabling us to make the numbers consistent across the organization and saving the time spent on manual report creation for board and investor meetings.

Senior Director Finance

A leading EdTech

SG Analytics helped us in understanding the customer experience and usage of our product, provided insights into the customer sentiment enabling us to improve our product, which in turn helped us improve student experience.

Snr. Product Manager

A leading EdTech

University Partnership Director

A leading EdTech

Senior Director Finance

A leading EdTech

Snr. Product Manager

A leading EdTech

What Makes Us Different?

Our solutions have created an impact on the clients due to our campaign effectiveness, improved targeting, enhanced ROI, increased cost saving, proactive cash flow management, and more. We have been able to achieve these with the help of:

EdTech Domain Expertise

Understanding of end-to-end EdTech business and data eco-system.

Analytics Expertise

Proven experience in processing varied sources of data and enabling both prescriptive/predictive analytics.

Agile, Responsive, and Adaptable team

Experience working with both large global companies as well as start-ups/small size companies.

We are focused on giving powerful yet simplified solutions that help in creating a direct impact for businesses.

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Our Edtech Offerings

We support EdTech firms across platforms and channels, with advanced analytics & insights, data engineering and research

Customer Analytics
Sales & Marketing Analytics
Operation Analytics

Areas we cater to

Customer & Market Analytics

Business analysis across platforms
Pre-onboarding customers – Web analytics, applications, enrolments, skills, demographics
Post-onboarding customers – Course completion, retention, performance, CX/NPS, referral insights, and learner profiles
Program and course demand analytics
Market, student, and learnings trends
Customer lifetime value analysis

Areas we cater to

Sales & Marketing Analytics

Campaign performance across channels
Digital analytics – Web, SEO
Funnel Analytics - Conversion rates, Referrals, Channel Analytics, Lead conversion
Targeting and next-best-action – Segmentation and engagement recommendations
Marketing RoI and effectiveness
Sales pipeline tracking and analysis
Acquisition, enrollment, and retention analysis

Areas we cater to

Financial & Ops Analytics

Financial performance tracking and analysis
Cash flow analytics
Pricing and subscription analysis
Investor relations support
Revenue and profit margin analysis
Operational reporting and metrics rationalization
C-suite and investor reports

Customer Analytics
Sales & Marketing Analytics
Operation Analytics

Areas we cater to

Customer & Market Analytics

Business analysis across platforms e.g., B2B, B2C and University partnerships
Pre-onboarding customers – Web analytics, applications, enrolments, skills, demographics
Post-onboarding customers – Course completion, retention, performance, CX/NPS, referral insights, and learner profiles
Program and course demand analytics
Market, student, and learnings trends
Customer lifetime value analysis

Areas we cater to

Sales & Marketing Analytics

Campaign performance across channels
Digital analytics – Web, SEO
Funnel Analytics - Conversion rates, Referrals, Channel Analytics, Lead conversion
Targeting and next-best-action – Segmentation and engagement recommendations
Marketing RoI and effectiveness
Sales pipeline tracking and analysis
Acquisition, enrollment, and retention analysis

Areas we cater to

Financial & Ops Analytics

Financial performance tracking and analysis
Cash flow analytics
Pricing and subscription analysis
Investor relations support
Revenue and profit margin analysis
Operational reporting and metrics rationalization
C-suite and investor reports

Industry Trends

Blogs

Top 8 Applications of Data Analytics in Real Life for 2023

Big data is often employed in banking, healthcare analytics, or manufacturing applications. These are some massive industries that are employing business intelligence software to authenticate their operations. However, the usage of big data analytics is slowly advancing to other fields. While data science is a relatively new...

Blogs

2023 Forecast: How are Emerging Data Analytics Trends Shaping Edtech Globally?

The advent of the global pandemic forced school closures worldwide. After over two years, countries are still striving to ensure education continuity despite the emerging uncertainties. In the absence of the vaccine protocol, full-scale face-to-face learning top a backseat and paved the way for an online mode of learning. Thousands of schools globally started perceiving a return to classrooms as a distant...

Blogs

How is Data Analytics Equipping Organizations to Accelerate Diversity and Inclusion?

A recent Bloomberg Gender-Equality Index identified that out of 484 large companies, only 41 have a female CEO, and 50 have a female chairperson. And 32% of boards are occupied by women. In the last few years, organizations have witnessed an increase in diversity in management positions. Organizations have witnessed an increase in women in management roles, but women of color remain significantly underrepresented. PwC...

Blogs

Top Data Analytics Technologies Transforming Organizational Operations

Big data is no longer an emerging technology; it has officially established itself in the mainstream. Today, almost every organization is on its big data journey. With big data adoption growing, analytics is becoming the natural next thing to make sense of the accumulated data efficiently and ethically. With technologies in data analytics...

Blogs

Top 8 Applications of Data Analytics in Real Life for 2023

Blogs

2023 Forecast: How are Emerging Data Analytics Trends Shaping Edtech Globally?

Blogs

How is Data Analytics Equipping Organizations to Accelerate Diversity and Inclusion?

Blogs

Top Data Analytics Technologies Transforming Organizational Operations

SG Analytics - Whitepaper - Access Education for Everyone

Whitepapers

Access to Education for Everyone

Although there is currently a dearth of qualitative or quantitative research data about OER programs, certain good results and benefits from specific...

Whitepapers

Metaverse in Education

Technology has demonstrated its ability to alter industries. The Metaverse is unquestionably the highlight of the presentation, as there is significant...

Whitepapers

The Education Sector Embracing ChatGPT: Boon or Bane

The advancement of technology is augmenting the demand for AI in the education sector across the globe, which is directly impacting the penetration of...

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CASE STUDIES

How We Helped a Leading Edtech Firm Acquire Customers Through Targeted Marketing Initiatives and Take Better Decisions

How We Enabled a Leading EdTech Firm to Drive its Targeted Customer Acquisition Plans & Make Better Decisions

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Talk To Our Experts

We bring you a team of EdTech analytics experts with deep expertise in linear and OTT data engineering, content strategy, and audience analytics.

Rohit Ratkal

VP - Data Analytics

Ajit kumar

Senior Manager - BI

Kailash Bathija

Associate Project Manager

Pooja Vaze

Lead Data Scientist

Talk to our Experts

We bring you a team of EdTech analytics experts with deep expertise in linear and OTT data engineering, content strategy, and audience analytics.

Rohit Ratkal

VP - Data Analytics

Ajit kumar

Senior Manager - BI

Kailash Bathija

Associate Project Manager

Pooja Vaze

Lead Data Scientist

Increase Your Student Enrollment and Improve Operational Efficiency by Harnessing Data Using Analytics

Increase Your Student Enrollment and Improve Operational Efficiency by Harnessing Data Using Analytics

Home / Industries / EdTech

Customer & Market Analytics

Sales & Marketing Analytics

Financial & Ops Analytics

Customer & Market Analytics

Sales & Marketing Analytics

Financial & Ops Analytics

Insights

Talk To Our Experts

Talk to our Experts

We partner with EdTech firms on their analytics journey and enable them to transform into data-driven organizations.