Marketing Analytics Services

Enhance brand and business growth with robust marketing insights

Gain Insights From One of the Top Marketing Analytics Companies

Businesses are facing the challenge of establishing their brand, growing sales consistently and be profitable in this highly competitive marketplace. SG Analytics’ unique marketing analytics services provide clients in the US with critical insights that help enhance their brand image and boost sales. With an aim to help businesses gain deep understanding of market dynamics, explore new opportunities and formulate effective data-driven marketing strategies, SGA is one of the leading marketing analytics consulting firms in the US. 

Why Approach Marketing Analytics Consulting Firms?

Our skilled marketing analytics consultanthelp organizations assess market effectiveness, extract relevant social media insights, refine marketing budgets and capitalize seamless market expansion. Powerful marketing analytics solutions make it easier for businesses to optimize go-to-market strategies and optimize new product launches, establish holistic understanding of the competitive landscape and enhance sales performance.  

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Why SGA ?

KEY FOCUS INDUSTRIES

Marketing Effectiveness

Marketing spends are one of the largest cost components for a brand. ROI maximization is dependent on two factors – Incremental revenue through effective marketing activations and reduced cost of marketing efforts through rationalizing low impact activations. As one of the esteemed marketing analytics companies, we provide

  • Marketing ROI: Robust marketing analytics services enable efficient resource allocation with marketing spend & ROI analysis
  • Market segmentation: Enhance brand positioning with targeting tools and precise customer segmentation techniques
  • Marketing campaign effectiveness: Maximize ROI by measuring & optimizing campaigns that target the right audience using marketing analytics
  • Client Example Client Example

Social Media Listening and Monitoring

Listening to the voice of current and prospective customers on social media platforms is imperative to a brand’s continued success. However, this voice is haphazardly dispersed across platforms and is heavily characterized by implied connotations, contextual variations, and linguistic nuances. Sieving through this clutter of customer voices is made possible through advanced analytical techniques like NLP (Natural language processing).

  • Capture social media data: Analyse and gather relevant data from social media platforms for business insights
  • Sentiment analysis: Assess consumer satisfaction and sentiment for improving products or services
  • Social media analytics: Generate valuable consumer insights by analysing social media conversations using tools and techniques like Natural Language Processing and text mining
  • Client Example Client Example

Multi-channel Attribution and Modeling

Mapping the marketing campaign effectiveness to customer acquisition rate is a challenge for most brands today. Our customer analytics services provide a single lens view of a customer’s path to purchase from digital campaigns and enable brands to act upon customer conversion at the right touchpoint of the customer’s purchase decision funnel.

  • Market mix modeling: Multi-channel market mix models that help optimize marketing spend and determine the impact of multiple marketing strategies
  • Conversion modeling: Improve conversion rates by converting website visitors into paying customers through conversion models
  • Comparative marketing analytics: Optimize marketing budgets by performing comparative analyses of various marketing channels
  • Client Example Client Example

360-degree Customer View

  • Single unified 360-degree customer view: Capture key metrics for marketing by establishing a single unified customer view
  • Customer acquisition: Enhance the process of customer acquisition and retention by creating customized data-driven marketing strategy, lead conversion and sales cycle analysis
  • Customer satisfaction: Augment customer satisfaction through touchpoint minimization and increase customer lifetime value by using advanced psychographic analyses and hyper personalization

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*By sharing the information you have entered, you give your express consent to SG Analytics to use the provided information to contact you with relevant information related to its offerings and services as and when required. SG Analytics secures all your personal information from unauthorized access, use or disclosure. For more information, please visit our privacy policy.

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