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Marketing Analytics Services

Enhance brand and business growth with robust marketing insights

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Gain insights from one of the top marketing analytics consulting firms

Businesses are facing the challenge of establishing their brand, growing sales consistently, and being profitable in this highly competitive marketplace. SG Analytics’ unique marketing analytics services provide clients in the US with critical insights that help enhance their brand image and boost sales. With an aim to help businesses gain a deep understanding of market dynamics, explore new opportunities, and formulate effective data-driven marketing strategies, SGA is one of the leading marketing analytics consulting firms in the US.

Data-driven & robust marketing analytics solutions

Our skilled marketing analytics consultants help organizations assess market effectiveness, extract relevant social media insights, refine marketing budgets, and capitalize on seamless market expansion. Powerful marketing analytics solutions make it easier for businesses to optimize go-to-market strategies, optimize new product launches, establish a holistic understanding of the competitive landscape, and enhance sales performance.

marketing analytics services solutions

What We Offer

SG Analytics helps its clients formulate optimal online and offline marketing plans with ML-driven algorithms, helping them target the right customers for their brand as well as to measure ROI.

  • Marketing ROI: Robust marketing analytics services enable efficient resource allocation with marketing spend & ROI analysis
  • Market segmentation: Enhance brand positioning with targeting tools and precise customer segmentation techniques
  • Marketing campaign effectiveness: Maximize ROI by measuring and optimizing campaigns that target the right audience by leveraging our marketing analytics consulting expertise

SG Analytics’ expert social media listening & monitoring solutions help process huge amounts of data generated along with deriving the right signals from all the noise. We help our clients identify the leading trends for their brands to leverage maximized gains.

  • Capture social media data: Analyze and gather relevant data from social media platforms for business insights
  • Sentiment analysis: Assess consumer satisfaction and sentiment for improving products or services
  • Social media analytics: Generate valuable consumer insights by analyzing social media conversations using tools and techniques such as NLP and text mining

SG Analytics’ solutions help derive the maximum ROI on marketing spend through optimal spend allocations across the most effective marketing channels. Our team possesses deep expertise in building the right models and strategies that will help convert visitors to paying customers.

  • Market mix modeling: Multi-channel market mix models that help optimize marketing spend and determine the impact of multiple marketing strategies
  • Conversion modeling: Improve conversion rates by converting website visitors into paying customers through conversion models
  • Comparative marketing analytics: Optimize marketing budgets by performing comparative analyses of various marketing channels

Why SGA

Better positioning

Enhance brand positioning with targeting tools and precise customer segmentation techniques

Sentiment analysis

Assess consumer satisfaction and sentiment for improving products or services

Improved conversions

Improve conversion rates by converting website visitors into paying customers through conversion models

Who we work with

Insights

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Meet our experts

We bring you a team of experienced data analytics experts with best-in-class expertise in data management, engineering and visualization.

We use data to power your brand with the best analytics that you can find.