Case study

How We Enabled a Leading Financial Market Data Provider to Enhance Sales Lead Conversion Rate Through Campaign Effectiveness Measurement

Leading Financial Market Data Provider


We linked marketing campaign effectiveness with sales conversion funnel to drive targeted customer acquisition plans


  • We integrated salesforce, marketing campaign, google analytics and other data on a cloud-based data warehouse
  • We created automated pipelines across these data sources to ensure automatic updates for all of these sources
  • We created dynamic linkage of the integrated sales and marketing databases with Business Intelligence front-end and delivered 50+ customized dashboards across multiple business groups
  • We generated 20+ Key Performance Indicator metrics (Sales Qualified Leads, Marketing Qualified Leads, cost per win, etc.)



We integrated sales and marketing campaign leads in a combined digitalized format and measure campaign effectiveness


  • This helped in enhancing sales lead conversion rate from ~8% to 15% through campaign effectiveness measurement



  • We enabled the entire sales & marketing hierarchy all the way from business heads to the on-ground sales and marketing personnel to measure their performance as well as take insight-based actions to improve sales

We bring comprehensive data driven insights to everyone, everywhere

In depth-analysis with simple solutions