Case study

Navigating Trends: How SG Analytics Enabled Cybersecurity Market Tracking for a UK Client​

Cybersecurity and Data Protection Market Analysis

BUSINESS SITUATION

A leading UK-based research and advisory firm sought an overview of cybersecurity incidents across various geographical regions, along with a comprehensive perspective on the cybersecurity and data protection landscape, to publish in their reports.​

SGA STRATEGIC APPROACH

  • SGA’s Technology Research team developed a framework for the product that mapped cybersecurity and data breach incidents based on the client’s initial inputs and requirements.​
  • The team laid the groundwork for the tracker by composing a taxonomy, arranging parameters, and compiling a list of sources to collect breach data from across the globe and various verticals. ​
  • A comprehensive tracker was created, covering victim organizations, vertical mapping, attack timelines, type of attacks, consequences, and the intentions behind each attack. ​
  • By analyzing the reasons and scope of cyber-attacks, the product delivered unique, reliable, and latest information on major cybersecurity issues.​
  • Charts were prepared based on five key parameters, offering quick insights into cybersecurity trends within specific regions or business verticals.​

ENGAGEMENT

SGA designed a data template and developed a taxonomy, which was shared with stakeholders for approval. The team structured the entire data collection process, including template design, data capture, and reporting. Initial samples, along with the overall project plan, were reviewed and approved by stakeholders before the launch.​

BENEFITS & OUTCOME

  • The client gained insights into the most affected regions by cyber-attacks and could map a rise or decline of incidents across various verticals.​
  • The client can now publish reports on the activities of hacking groups and threat actors.​

KEY TAKEAWAYS

A well-defined research methodology and close collaboration with the client were crucial to developing and maintaining products of customer interest.​

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