Estimating UK’s Communications Market Size to Identify the Next Growth Category
Business Situation
Our client wanted to identify future growth segments in the market that the portfolio company could target and expand into, using its existing setup.
We looked at the communications market size by application (financial services, enterprises, healthcare, and government) and by technology (routing, recording, and analytics).
SGA Support
Conducted an exhaustive secondary research to understand the communication market including market size, product segmentation (by application and technology), pricing etc.
Held 50+ marketplace discussions with stakeholders and industry experts to understand the industry value chain and the potential market for the client.
Created a flexible excel-based, easy-to-use interface with interactive dashboard that allows the user to modify input parameters and see changes in corresponding output.
Prepared a dynamic excel-based model, across applications (financial services, enterprizes, healthcare, and government), and by technologies (routing, recording, and analytics).
