A leading Europe-based TMT research and advisory firm needed help with tracking and analyzing new and innovative telco service launches across the globe. A relevant tracker, developed by the company, was shared with SGA to be updated on a regular basis. For this, SGA assigned a set of analysts, who worked in close collaboration with the client’s Strategies team. Secondary research was carried out monthly to track and analyze the latest developments. The tracker helps to determine innovative and replicable use cases within various telco service segments.
SGA uses an evolving set of keywords on a subscription database to capture raw data in text format, which is then transferred to an excel file for further processing and the final analysis is presented in a PPT. At the end of each stage, interim drafts are shared with the client for feedback and suggestions for the next stage.
The key deliverables are an Excel file with charts and tables and a PPT file analyzing various trends. The main analysis is based on the following two parameters:
SGA’s competence in secondary market research and the team’s ability to devise a well-defined research methodology for the product proved crucial in developing an all-around update process and maintaining the tracker on a long-term basis.
