How We Enabled and Supported Flagship Tech Products for a Consulting Client for Nine Years
BUSINESS SITUATION
Understand the business and technology drivers that enable technological investments within the organization
Identifying new revenue opportunities by market segmentation by country, industry, and company size
Understand the level of technological adoption (i.e., Artificial Intelligence, IoT, Cloud, etc.)
SGA APPROACH
SGA designed and rolled out an online survey covering 6,000 business professionals across the globe
SGA reached out to respondents across target industries
The target respondent group included senior IT and business decision-makers who have responsibility for IT purchases
A questionnaire was designed across the following themes:
- To understand the target audience and their role in the organization
- To understand the current ICT budgets and metrics investments plans and the impact of the pandemic
- To understand in detail industry-specific technology adoption and future investment plan
- To understand and highlight the tech priorities and other horizontal trends, digital transformation, technology trends, and business challenges
SGA presented the final data set to the client using MS Excel and pivots charts. The data was embedded in the client’s platform for visualization
ENGAGEMENT
The IT Enterprise Insights survey covers IT drivers, IT spend, and sourcing across all geographical markets and key verticals
The survey offers insight into the current macro trends and their impact on the industry
The data tool enables users to identify variances in demand across market segments and adjust go-to-market messaging accordingly
BENEFITS & OUTCOME
Our client was able to benchmark IT spending and budgets across regions, industries and company sizes
This data also helped developing a product strategy and roadmap and understand the top competitors
Level of adoption/implement of different technology devices
KEY TAKEAWAYS
Key business and technological drivers and further revenue generation options
Adoption lifecycle for artificial intelligence within each main business function or system for each industry
Evaluates enterprises’ readiness for digital transformation and their ICT investment priorities and strategies
Industry-specific technology adoption, current and future investment plans
