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Contextual Intelligence Solutions

We help you generate customer-centric insights by applying contextual intelligence solutions and driving business outcomes.

Blogs | An Ultimate Guide: Business Intelligence in Data Analytics

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Generating actionable insights using intelligent solutions

Offering insights is one of our strengths as we have an in-depth domain understanding of verticals, such as Media and Entertainment, BFSI, and Technology. Our contextual intelligence solutions cater to multiple Fortune 500 clients, where we have helped in data-driven decision-making by using our analytical expertise and domain experience. 

While traditional intelligent systems deal with statistical and rule-based approaches to learning from the data, contextual sentiment analysis and large-scale neural network-based deep learning techniques are now becoming the gold standard for developing sophisticated, intelligent systems. 

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data science solutions

What We Offer

  • Classification of a user-written review as positive or negative to summarize it as a rating provided for a product or service to enhance the user experience 
  • Automatic text summarization to represent a long text document concisely to pass the intended message for recruitment firms to identify and filter the potential candidates 
  • The NER technique to identify the employer’s name based on the transaction text enables investment firms to suggest investment options based on the pay date and to auto-allocate funds based on the allocation setting without user intervention 
  • Building conversational AI applications that rely on NLP to understand user queries and generate a relevant response. For example, chatbots that help in answering FAQs or booking flights or online reservation systems based on user text
  • We deep-dive into data and provide intelligence around insights that help businesses derive value, i.e., understanding who your target audience is, what could be profitable, and why and what attributes make your customers risky 
  • ML-based allocation engine for micro-investment products to provide real-time, seamless, and data-driven allocations for the customers 
  • User profiling of customers to strategize marketing and product initiatives based on the profiles ensures cost savings for the businesses  
  • We use the existing customer base to profile them based on their demographic, geographic, psychographic, and behavioral attributes to create customer personas, such as high- and low-profitable customers and high- and low-risk customers
  • Automated sentiment score prediction process  
  • ML-based algorithms detect underlying consumer sentiment within unstructured textual data  
  • Make use of customer reviews, social media mentions, and open-ended surveys to learn about customer product relationships  
  • Making use of customer satisfaction and NPS survey data to identify customer pain points throughout their journey

Why SGA

Customer-centric Insights

We fine-tune products delivering value enabled by agility, customer centricity, and actionable insights.

Flexible & Contextual Solutions

We enable a virtuous cycle of insight generation through a combination of context, analytical skills, and quality delivery.

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Who we work with

Insights

media and entertainment services

Whitepapers

Engaging Your Viewers With ‘Context’

The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...

COVID & Tech

Whitepapers

The COVID Tech Tango- Sparks Flying but Wheres the Money Headed?

SG Analytics conducted a survey of 200 key IT decision-makers in the US across the Banking and Financial Services, Healthcare, Retail, and TMT sectors to...

Data Analytics in Retail

Whitepapers

Leveraging Data Analytics in Retail

Retail has undergone digital transformation involving almost every business function. Being multichannel has become a norm as opposed to a differentiating...

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CASE STUDIES

How We Helped a Leading Automotive OEM Enhance its ADAS With an Automated Parking Space Detection Solution

We Enabled Our Client to Gather Audience Intelligence Around Their and Competitor’s OTT Content Enabling Better Marketing Strategies

We Deployed Custom Business Intelligence (Bi) Solution for Our Retail E-Commerce Seller to Make Traditional, Manual Processes Leaner and Faster

How We Built a Usage Analytics Solution for Our Client, a Leading Financial Service Provider​
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Talk to our Experts

We bring you a team of experienced data analytics experts with best-in-class expertise in data management, engineering and visualization.

Rohit Ratkal

Vice President - Data Analytics

Ambrose Wong

AVP, Data Engineering

Pradeep Kumar

AVP, Data Engineering

Nagmani Sinha

AVP, Data Analytics for Media and Entertainment

Unlock key predictive insights and deliver business outcomes through production deployment of latest data science models and enable accelerated growth.