SGA's data science services are aimed at analyzing market opportunities and understanding potential demands. This enables clients to make informed and strategic decisions to drive growth. We provide a competitive advantage by recognizing existing gaps and opportunities in the market and leveraging them to better position the brand in the market.
SGA's data science services are aimed at driving solutions and gaining deeper insight into the client’s decision-making process. By leveraging our deep industry experience, we enable our clients to adapt to industry dynamics well in time and maintain a competitive edge. We assist them in transforming their ideas into reality by making better decisions at the intersection of business, technology, and applied solutions.
Our process involves... Read More
SGA's data science solutions involve evaluating the true potential of data in diverse segments by identifying and assessing opportunities that align with the client's goals and market demand. With our data science solutions, we assist our clients in gaining the critical insights required to allocate their resources and efforts strategically, thereby enhancing growth and competitive advantage.
SG Analytics assesses market size by determining the TAM, serviceable available market (SAM), and SOM. We evaluate growth rates by analyzing historical data and projections to understand market growth trends and potential future expansion. Market trends are part of our sizing studies which are done by analyzing key trends, such as technological advancements, regulatory changes, and shifts in consumer behavior. Also, competitive analysis is provided by evaluating the landscape, including the strengths and weaknesses of current and potential competitors. For example, we did a detailed market sizing and assessment project for one of the consulting firms for their business collaboration platform.
SG Analytics provides customer segmentation assessment by identifying and profiling different customer segments based on demographics, behaviors, and needs. We understand the unmet needs and pain points and service gaps of target customers to identify opportunities for differentiation. For companies seeking customer insights, SG Analytics also provides vendor and customer benchmarking to assess the market opportunities.
SG Analytics uses the SWOT analysis for market opportunity, for example in strengths and weaknesses, we assess the internal strengths and weaknesses of the client’s business related to the market opportunities and for opportunities and threats we identify external opportunities and threats that could impact the client’s market position.
Our market opportunity assessment includes understanding of economic factors by analyzing macroeconomic conditions along with economic, social, and technological factors that could affect market potential, such as economic growth rates and consumer spending patterns. Additionally provide regulatory environment analysis by understanding relevant regulations and compliance requirements that may influence market entry and operations.
We provide market entry barriers in our market assessment by identifying barriers to entry, such as high capital requirements, stringent regulations, and established competitors, along with risk analysis by evaluating potential risks and developing mitigation strategies to address them. To overcome these barriers, we provide go-to-market strategy that includes positioning, pricing, distribution channels, and promotional tactics and actionable recommendations such as partnership models, pricing strategies, and distribution channels for entering or expanding in the market.
Why SGA
Global Reach
50+ markets covered across Americas, EMEA, and Asia-Pacific
Transparency
100% recordings and live barge-in facility
Industry Expertise
Insights-based approach driven by sector expertise
Multi-lingual Capabilities
40+ languages covered globally
Industry
Building a transformative technology and strategic roadmap remain as the key priority for the majority of organizations globally. This has led SG Analytics to be the strategic partner in delivering robust growth, marketing, sales, technology, and operational thought leadership papers to inward stakeholders within a particular enterprise for the past 15 years. We have strong industry specific capabilities across media & entertainment, telecommunication, ICT services, healthcare & life sciences along with financial institutions.
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CASE STUDIES
