Gain a Competitive Advantage by Utilizing Content Insights and Delivering a Hyper-Personalized Viewing Experience

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Media solutions supported by profound knowledge of the sector and experience working with leading Fortune 500 companies

We offer vital data analytics services to Networks, OTT Apps, and Brand Agencies. We provide tailored solutions to help decision-makers make better decisions by providing actionable insights and suggestions. By utilizing the power of data through Research, Analytics, and Data Science, we cover the whole value chain of data-led decision-making.

Our Impact

How We Conducted Analysis of YouTube Video Thumbnail Performance and Identified the Impact of Characters and Background on Click-Through Rates (CTR) for a Media Conglomerate

How We Conducted Analysis of YouTube Video Thumbnail Performance and Identified the Impact of Characters and Background on Click-Through Rates (CTR) for a Media Conglomerate

IMPACT

Our analysis shows that thumbnail images play a significant role in convincing people to watch a video. Having a specific character in the thumbnail has a significant impact on whether people decide to watch a particular video.

How We Helped in Enhancing Social Media Content Performance and Provided Insights on Improving the Promotional Strategy

How We Helped in Enhancing Social Media Content Performance and Provided Insights on Improving the Promotional Strategy

IMPACT

Our analyses allowed the client to make informed decisions, resulting in improved content promotions, leading to better outcomes and staying ahead of the competition

Client Testmonials

SG Analytics helped us to save a significant amount annually by implementing ML-based automated classification to predict remediation classes basis content of the customer feedback.

Automation of monthly and weekly analysis of key business metrics helped the business take timely decisions and saved significant manual intervention.

Head, Data Analytics

A leading American Channel

SGA helped us to build an in-house BI Visualization platform for their social media listening which reduced the manual efforts of aggregating, harmonizing and measuring text-based social media content to drive audience engagement.

The solution also enabled various stakeholders to improve content strategy, determine the best time to post and identify influencers who are sharing their posts on specific platforms.

Director, Data Science

A leading Media Conglomerate

SG Analytics with their expertise in building strong and scalable data pipelines in our ecosystem is highly regarded by Decision Sciences teams across the group.

Over the past few years my team has managed over 30 data engineers from SGA and the high consistency in their work and profiles has proven very valuable (in a very dynamic and very challenging job market).

Director

A global media and entertainment company

What Makes Us Different?

Our solutions have had an impact on businesses by assisting in cost savings, enhancing content performance, lowering consumer complaints, and increasing content viewing, among other things. We provide services to enhance trailer/teaser performance across Linear and OTT, content feedback, customer complaints, competitive intelligence, content in-demand analysis, audience sentiment and emotions.

Media Domain Expertise
Media Domain Expertise
Contextual understanding of Media & Entertainment client requirements
Research Solutions
Research Solutions
300+ research studies conducted annually for Technology and Media vertical
Advanced Analytics Expertise
Advanced Analytics Expertise
Rich experience working with global media conglomerates on advanced data analytics

We are committed to offering effective yet simple alternatives that support making a noticeable difference for companies.

Industry Segments

On-tap delivery of data and insights for media clients

Our Media & Entertainment specific accelerators enable

our customers with actionable insights

for better decisions on Content, Marketing & Customer acquisition

Our Media Offerings

We support M&E firms across platforms and channels, with advanced analytics & insights, data engineering and research

Industry Trends

FAST Accelerator in Today’s Hybrid Monetization Era Whitepapers

FAST Accelerator in Today’s Hybrid Monetization Era

Unified PaaS is set to become the new norm to help improve margins and reduce the total cost of ownership (TCO). FAST (free ad-supported streaming TV) channels have experienced an average household reach of 20% in the US. Although this is almost a third of overall household reach as compared to subscription video-on-demand (SVOD) services, there has been exponential growth in new FAST channel launches in the past 24-36 months. This rise of FAST will be crucial for both content owners and...

Data Analytics in Media & Entertainment Industry: 2023 Trends Blogs

Data Analytics in Media & Entertainment Industry: 2023 Trends

How frequently did you hear the comment "I guess I have seen everything on Netflix" during the harshest COVID-19-induced lockdowns? 

One positive development in what was generally a challenging year for the global entertainment and media sector was the rise in popularity of movie and television material streamed over the...

Top Media & Entertainment Trends to Watch Out for in 2022 Blogs

Top Media & Entertainment Trends to Watch Out for in 2022

The pandemic proved to be a golden era for streaming platforms, as people sought stay-at-home entertainment. During the pandemic, while a few entertainment outlets remained analog, others, including music concerts and theatre, moved into the digital domain.  

In 2022, the

Building a Data-Driven Content Strategy for Me Industry in the OTT Age Whitepapers

Building a Data-Driven Content Strategy for Me Industry in the OTT Age

OTT platforms might overthrow Linear TV to become content-consumption supreme. However, the major challenge the two face in acquiring content remains identical – the inability to fully incorporate data in their content strategy. To overcome this, SG Analytics proposes a new and modern solution in this white paper: a data-driven content strategy that combines industry-relevant data from all directions with rigorous data analysis to produce actionable...

Insights

SG Analytics Whitepaper Tokenbased Gaming

Whitepapers

Exploring The Uncertain Opportunity of Token-based Gaming...

Asia’s gaming market is becoming lucrative for global game developers. The growing market has attracted nonfungible token (NFT)-based games in the...

SG Analytics Whitepaper Wi-Fi 7

Whitepapers

Wi-Fi 7: Redefining Wireless Connectivity

The imminent launch of Wi-Fi 7 heralds a new era in wireless connectivity, offering a theoretical maximum throughput of 40 Gbps, four times faster than its...

Role of Data Analytics in Making Better Content Decisions

Whitepapers

Role of Analytics in Making Better Content Decisions

In today's digital world, viewers hold the power in business. It is all about presenting consumers with the best offering, about them dictating the...

We partner with leading media firms across their analytics journey – from data creation to insights consumption.