What We Do > Market Research > Market Intelligence Solutions

Market Intelligence Solutions

Discover new insights with our market intelligence solutions

Blogs | What is Gen Z: Understanding Generation Z and Gen Z Hiring Trends 2025

Leverage Market Intelligence Solutions and Insights on Industry Competition, Customers and the Marketplace

As one of the leading market intelligence firms, SG Analytics is highly skilled in collecting and processing data and analyzing the market scenario. Our market intelligence services help clients in the US discover new growth opportunities, identify profitable markets, and formulate a competitive strategy based on data-driven insights, aiding them in understanding their customers and the marketplace better.

Leading Market Intelligence Firm – Helping Businesses Gain Competitive Advantage

As a market intelligence firm, SG Analytics’ association with clients... Read More

market intelligence consulting solutions

What We Offer

SG Analytics drives innovation process, insights understanding, and marketing delivery with customized solutions using qualitative and quantitative research techniques, focus groups, purchase history analysis, and product reviews. Using primary research, we provide deep insights into customer behavior by using in-depth consumer data. We unearth critical information about customer buying behavior and purchase decision-making to create in-depth personas and customer journey maps, enabling the personalization of products based on consumer needs.

  • Understand patterns and get interesting insights into factors that influence customers’ decisions, helping you understand your consumer deeply/closely
  • Determine advocacy pain points and expectations
  • Measure loyalty and evaluate customer satisfaction
  • Innovate faster, overcome barriers to adoption, and improve the value proposition with useful consumer insights
  • Create buyer personas of target audience and identify and plan marketing touchpoints
  • Understand customer segmentation to personalize branding and marketing campaigns

Leverage our expertise to evaluate ideas, concepts, or opportunities for determining sufficient strategic, market, and financial merit from idea consideration to possible development into a product or service. At SGA, we have been instrumental in helping clients thrive by identifying and assessing the appeal of a business opportunity. We are adept at conducting opportunity analysis to understand the demand and competitive analysis to examine market conditions for devising sustainable strategies.

  • Assess and prioritize opportunities based on profitability and feasibility.
  • Evaluate ROI, risks, investment, implementation time, breakeven point, and time to profit
  • Determine industry spend and market size based on business function/setup and demography data
  • Evaluate market vulnerability and build potential responses required to launch a new product or service
  • Assess multiple pricing strategies to determine the right price for products or services with our market intelligence solutions
  • Discover new opportunities with frameworks such as SWOT, PESTEL, and BCG matrix with our market intelligence services

As a leading market intelligence firm, SG Analytics provides comprehensive insights on competitor history, past events, and future strategies. Our competitive intelligence research provides insights about the current and future competitors, their business activities, and related impact and response strategies. Clients leverage our competitive intelligence insights to evaluate market factors that can cause disruption, now and in the future. Available data is converted into intelligence, providing a real-time view of the competitive market landscape.

  • Comprehensive competitor reports for a deep understanding of market positioning, customer base, strategic objectives, and management profiles
  • Crucial insights into competitor history, financial profile, relevant press releases, and significant forecasts
  • Peers' key differentiators, strengths, and weaknesses
  • Robust market intelligence reports to preempt competitor’s activity, interpret events, and observe past and current disruptions
  • In-depth market intelligence research on competitor’s R&D strategy, product pipeline, technology roadmap, and PLC management objectives

SG Analytics’ benchmarking initiatives are part of a continuous improvement process. It is critical to ensure that the progress being made stays in line with larger strategic objectives. And to take the learnings from the benchmarking process and use them to refine and redefine the future strategic objectives. Through the process of insights benchmarking, our clients gain a better understanding of the best systems and practices that are imperative for improving the management of their supply chains and prioritizing the opportunities that exist to ensure the achievement of business goals and override of industry benchmarks.

  • Compare your business performance with your immediate and notable competition
  • Realize relative cost position, boost performance, and gain an edge over peers with comprehensive competitor analysis
  • Use our market intelligence solutions to explore and prioritize opportunities on the basis of projected ROI
  • Get balanced scorecards that include external factors such as competition and a holistic view of the industry
  • Gain from the best practices across various industries with cross-category benchmarking

Why SGA

Versatile

Ability to deploy a combination of desk research and interviews/surveys to deliver insights

Rich Insights

Leverage in-house panel of senior sector executives for rich qualitative insights

Enable Outcomes

Focus on enabling business outcomes beyond just a set of delivery artifacts

Custom Framework

Customized framework using a combination of secondary research, survey, and qualitative discussions

Who We Work With

Insights

The Evolving Landscape of Lead Generation

Whitepapers

The Evolving Landscape of Lead Generation

In today’s competitive business landscape, generating high-quality leads is a cornerstone of sustainable growth. Leads are potential customers who...

ATxSG Broadcast Asia 2024

Whitepapers

ATxSG BroadcastAsia 2024: Key Trends

ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to...

NAB 2024 Key Trends

Whitepapers

NAB 2024 Key Trends

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024....

A bird’s eye view on markets to investigate trends along with growth and opportunity areas; continual and process-driven market intelligence solutions are generated using multi-modal research techniques such as competitive intelligence, consumer insights, and others.