Discover new insights with our market intelligence solutions
As one of the leading market intelligence firms, SG Analytics is highly skilled in collecting and processing data and analyzing the market scenario. Our market intelligence services help clients in the US discover new growth opportunities, identify profitable markets, and formulate a competitive strategy based on data-driven insights, aiding them in understanding their customers and the marketplace better.
As a market intelligence firm, SG Analytics’ association with clients... Read More
SG Analytics drives innovation process, insights understanding, and marketing delivery with customized solutions using qualitative and quantitative research techniques, focus groups, purchase history analysis, and product reviews. Using primary research, we provide deep insights into customer behavior by using in-depth consumer data. We unearth critical information about customer buying behavior and purchase decision-making to create in-depth personas and customer journey maps, enabling the personalization of products based on consumer needs.
Leverage our expertise to evaluate ideas, concepts, or opportunities for determining sufficient strategic, market, and financial merit from idea consideration to possible development into a product or service. At SGA, we have been instrumental in helping clients thrive by identifying and assessing the appeal of a business opportunity. We are adept at conducting opportunity analysis to understand the demand and competitive analysis to examine market conditions for devising sustainable strategies.
As a leading market intelligence firm, SG Analytics provides comprehensive insights on competitor history, past events, and future strategies. Our competitive intelligence research provides insights about the current and future competitors, their business activities, and related impact and response strategies. Clients leverage our competitive intelligence insights to evaluate market factors that can cause disruption, now and in the future. Available data is converted into intelligence, providing a real-time view of the competitive market landscape.
SG Analytics’ benchmarking initiatives are part of a continuous improvement process. It is critical to ensure that the progress being made stays in line with larger strategic objectives. And to take the learnings from the benchmarking process and use them to refine and redefine the future strategic objectives. Through the process of insights benchmarking, our clients gain a better understanding of the best systems and practices that are imperative for improving the management of their supply chains and prioritizing the opportunities that exist to ensure the achievement of business goals and override of industry benchmarks.
Why SGA
Versatile
Ability to deploy a combination of desk research and interviews/surveys to deliver insights
Rich Insights
Leverage in-house panel of senior sector executives for rich qualitative insights
Enable Outcomes
Focus on enabling business outcomes beyond just a set of delivery artifacts
Custom Framework
Customized framework using a combination of secondary research, survey, and qualitative discussions
Whitepapers
The Evolving Landscape of Lead Generation
In today’s competitive business landscape, generating high-quality leads is a cornerstone of sustainable growth. Leads are potential customers who...
Whitepapers
ATxSG BroadcastAsia 2024: Key Trends
ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to...
Whitepapers
SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024....
CASE STUDIES