What We Do > Market Research > Market Opportunity Assessment

Market Opportunity Assessment

Our market opportunity analysis involves evaluating the potential for success in a particular market segment or new market by identifying and assessing opportunities that align with the client's strengths and market demand. Through this process, clients gain the insights required to strategically allocate their resources and efforts, enhancing growth and competitive advantage.

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Comprehensive Market Opportunity Analysis for Informed Decision-making

The market opportunity analysis services provided by SG Analytics includes a thorough understanding of potential markets, enabling them to make informed and strategic decisions that drive growth and success. Our process involves data-driven insights to make strategic decisions about market entry and growth, a risk mitigation method to help clients to identify and mitigate potential risks, increasing the likelihood of successful market entry. We also provide competitive advantage by identifying gaps and opportunities in the market that can be leveraged for competitive advantage. Additionally, customer... Read More

Market Opportunity Analysis Services

What We Offer

SG Analytics assesses market size by determining the TAM, serviceable available market (SAM), and SOM. We evaluate growth rates by analyzing historical data and projections to understand market growth trends and potential future expansion. Market trends are part of our sizing studies which are done by analyzing key trends, such as technological advancements, regulatory changes, and shifts in consumer behavior. Also, competitive analysis is provided by evaluating the landscape, including the strengths and weaknesses of current and potential competitors. For example, we did a detailed market sizing and assessment project for one of the consulting firms for their business collaboration platform. 

SG Analytics provides customer segmentation assessment by identifying and profiling different customer segments based on demographics, behaviors, and needs. We understand the unmet needs and pain points and service gaps of target customers to identify opportunities for differentiation. For companies seeking customer insights, SG Analytics also provides vendor and customer benchmarking to assess the market opportunities.

SG Analytics uses the SWOT analysis for market opportunity, for example in strengths and weaknesses, we assess the internal strengths and weaknesses of the client’s business related to the market opportunities and for opportunities and threats we identify external opportunities and threats that could impact the client’s market position. 

Our market opportunity assessment includes understanding of economic factors by analyzing macroeconomic conditions along with economic, social, and technological factors that could affect market potential, such as economic growth rates and consumer spending patterns. Additionally provide regulatory environment analysis by understanding relevant regulations and compliance requirements that may influence market entry and operations. 

We provide market entry barriers in our market assessment by identifying barriers to entry, such as high capital requirements, stringent regulations, and established competitors, along with risk analysis by evaluating potential risks and developing mitigation strategies to address them. To overcome these barriers, we provide go-to-market strategy that includes positioning, pricing, distribution channels, and promotional tactics and actionable recommendations such as partnership models, pricing strategies, and distribution channels for entering or expanding in the market.


Global Reach

50+ markets covered across Americas, EMEA, and Asia-Pacific


100% recordings and live barge-in facility

Industry Expertise

Insights-based approach driven by sector expertise

Multi-lingual Capabilities

40+ languages covered globally

Who We Work With


ATxSG Broadcast Asia 2024


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NAB 2024 Key Trends

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Whitepaper - ESG-M&E - Sustainable Media


A Shift toward Sustainable Media Consumption Imminent

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Provide tailored market research solutions by understanding business problems, designing the right research approach, and presenting actionable insights.