As a leading qualitative market research firm, SGA's qualitative market research solutions enable clients to gain deep insights into their target market. Get a holistic understanding of the consumer and market trends to address the challenges of the future.
Unearth deeper layers of data and behavior with SGA's qualitative research solutions. The right qualitative market research firm enables the client to establish foundational knowledge and form inferences around business inquiries that can be tested at scale through quantitative research. With our qualitative research solutions combined with the depth of an expert network, we assist our clients in scaling their market research solutions.
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We are a qualitative research firm that delivers data that you can trust. SGA's team of experts is backed by several years of experience in designing custom research approaches for clients aimed to tap deeper into consumer behavior, dynamic markets, and industry panoramas.
SGA's qualitative market research solutions are aimed at enabling our clients to gain insights into powerful strategies that fit their specific needs. This involves distinct and diverse approaches intended to complement hard data collected through quantitative methods.
SG Analytics provides professional in-depth interview services in more than 50 worldwide markets. Our professional moderators guide participants through face-to-face interviews, phone/video conferencing, and ensure accurate reporting of in-depth response data necessary for decision-making across various sectors such as ICT, Healthcare, BFSI, CPG, etc. If you are looking for assistance specifically in qualitative research recruitment, we can facilitate that from our own pool of B2B users and international partners. We can also help draft discussion guides, final analyses, and reporting.
Our expert recruitment services offer unmatched quality through rigorous screening, follow ups, and verification. Our in-house panels cater to a variety of markets and industries, where you can find a relevant expert with ease and be assured about their authenticity and backgrounds. Contact us today to learn more.
SG Analytics offers both online and offline qualitative research focus groups, including screening of participants, moderation, access to state-of-the-art facilities, separate client observation, and live streaming. Additionally, our reporting packages include transcripts, video and audio recordings, key observations, and summaries.
Ethnographic qualitative research capacity entails the investigation of distinct cultures or communities and unearthing rich features. We create a deep dive into the core of your target audience, accompanying it with methods of participant observation, interviews, and careful analytics to reveal specific characteristics of subjects. With years of experience under our belt, we can transition seamlessly across various cultural contexts, identifying key insights in the process.
In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, SG Analytics offers end-to-end services to ensure that your product is shipped to targeted audiences for use in their natural environment. Follow-up surveys are conducted to understand consumer sentiments on the usability, efficacy, and quality of product. IHUT research allows you to determine if the product is meeting, exceeding, or underperforming in regard to consumer expectations.
A versatile research methodology that focuses on observing the present actions and activities of the consumers. We use digital diaries, mobile applications, and online forums to enable participants to record their experiences, ideas, and actions in real time, thus obtaining an abundance of qualitative information. Our Diary Studies offering provides a unique insight into the background of the target audience and reveal what influences them, what they like and dislike, while making decisions.
Why SGA
Global Reach
50+ markets covered across Americas, EMEA, and Asia-Pacific
Transparency
100% recordings and live barge-in facility
Industry Expertise
Insights-based approach driven by sector expertise
Multi-lingual Capabilities
40+ languages covered globally
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