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Top 6 Competitive Intelligence Tools for Marketers
For businesses of all sizes, it is important to conduct custom market research to understand the competition as well as to stay...
‘Engaging’ Social Media Content: A Critical Metric for Brands
In today’s changing digital media and entertainment landscape, businesses that are not using social media to grow their...
"Saved More Than $2 Billion" - How Materiality Assessment Transforms Businesses
Every business decision you make has what economists call externalities. Externalities are the effects of the...
Understanding Consumer Insights: Everything You Need to Know
Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both,...
Predictive analysis of consumer behaviour with the aid of emerging technologies
Businesses run on what their customers want. Every business may have a social presence, but in today’s world where...
