The Insight Story


‘Engaging’ Social Media Content: A Critical Metric for Brands

In today’s changing digital media and entertainment landscape, businesses that are not using social media to grow their...

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Competitive Intelligence Tools for 2024

For businesses of all sizes, it is important to conduct custom market research to understand the competition as well as to stay...

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"Saved More Than $2 Billion" - How Materiality Assessment Transforms Businesses

Every business decision you make has what economists call externalities.  Externalities are the effects of the...

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Understanding Consumer Insights: Everything You Need to Know

Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both,...

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Predictive analysis of consumer behaviour with the aid of emerging technologies

Businesses run on what their customers want. Every business may have a social presence, but in today’s world where...

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