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Reimagining the Role of AI in Customer Engagement

Customers have more choices than ever before in today's fast-paced digital world. This abundance of choices means small and...


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Navigating the Impact of Artificial Intelligence in Social Media Management

In today's intricate digital tapestry, artificial intelligence (AI) and social media are interwoven more closely than ever....


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Data-Driven Business Journeys: Unlocking Customer Insights for Growth

In today's digital era, customer experience is the king. But customer journey data goes beyond...


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Integrating Customer Advocacy into Marketing Strategy

Today, brand advocacy is one of the most successful marketing strategies for businesses.  Unlike traditional marketing...


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A Post-pandemic Business Strategy? Here Are 4 Things to Remember

Who could have seen it coming?  A great majority of the world did not. By several hundred miles. And while running a...


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Understanding Consumer Insights: Everything You Need to Know

Broadly speaking, there are two ways to enhance revenue: save more or sell more. What if you could do both,...


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This is how the Insurance industry will be modified with Data Analytics

Is there any industry that Data Analytics hasn’t impacted yet?   Probably no.  Here is one more...


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Customer Segmentation: 5 remarkable things that have happened in the Big Data era

Customer Segmentation has created a breakthrough for businesses not only in revolutionizing marketing...


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