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Integrating Customer Advocacy into Marketing Strategy
Today, brand advocacy is one of the most successful marketing strategies for businesses. Unlike traditional marketing...
Data-Driven Influencer Marketing Campaign: The New Strategy for Growth
Marketing terms for the moment, 'influencer marketing' is on the radar of every marketer and brand. Compared to SEO and...
Employing Data and Analytics to Drive a Strong Marketing Strategy
With the marketing world evolving and becoming more complex, businesses are experiencing a growing need to incorporate data and...
From Awareness to Adoption: Marketers are Exploring New Ways for Technology Adoption
In today's era of accelerated digital disruption, tech organizations are feeling the need to rebuild their marketing...
Digital Marketing Outlook: Top Trends for 2023
Today, digital marketing is thriving in the business arena, and this rise in popularity is likely to continue in the years to...
It's Time to Put Marketing at the Data Table. Why?
Data in its most elemental form is leading to the spontaneous growth of organizations. However, digital data has undergone...
Social Media Trends to Watch Out For in 2022
The social media landscape is changing fast — with things becoming increasingly complex. And there's no avoiding it....
The Top Ten Sins of Greenwashing
The world is becoming more eco-friendly. We live in the era of conscientious consumers where stakeholders are supervising ESG...
