Satisfying a customer, earning their loyalty, and converting them into promoters of your offering are as imperative as heaving millions in revenue. Net Promoter Score (NPS) gauges the satisfaction level of customers and categorizes them, helping your efforts in seamlessly transitioning them from one stop to the next in your customers’ satisfaction journey. iNava’s VoC gives you access to view customer comments, allowing you to take note of areas of concern and praise points for future strategy formulation, product positioning, and marketing messaging.

The race to the finish is often crowded and finding your way to the finish line is easier said than done. With the iNava VoC Competitive Positioning feature, tracking your competitors and strategizing to survive and thrive in a marketplace are made easy. Keeping tabs on what your competitors are doing right and screening your strategies to find loopholes to fill are some of the many things our feature can help you with.

Knowing exactly how your target audience is reacting to your product and being aware of the undertone of discussions give you the perspective to make sound/timely decisions. However, the noise in the marketplace dilutes the audience’s voice, making relevant discussions distant and unclear. iNava’s ‘Trending and Declining Drivers’ features cast a spotlight on the capabilities of your and your competitors’ products, shedding light on topics of discussion and allowing you to track the trail of conversations on the WWW grapevine.

While knowing a product's overall customer satisfaction score is a reassurance factor, knowing exactly what is working out and what is not makes a world of difference. Viewing your product's core and functional capability through the customers’ lenses – understanding what they feel and listening to their voice are what iNava’s CSAT drivers offer you. Understand the nuances that customer reviews encompass and glean the relevant insights to help with product launch initiatives, product ideation and modeling, marketing messaging, sales talks, and after-sales relationship building.

Ascertaining a product’s acceptance based on the Voice of Customer resounding in the marketplace can be unnerving. Knowing where your product is placed on the grid that conveys the imperativeness of its features from a customer’s viewpoint can serve decision-makers at several levels. Driving a product into a customer’s focus requires perfect knowledge of where each of its features is positioned in the audience’s priority list. iNava’s Prioritization Matrix can help decision-makers by laying out exactly what they need to see on a grid based on the Kano Model.