Retail has undergone digital transformation involving almost every business function. Being multichannel has become a norm as
opposed to a differentiating factor. However, now the competitive edge lies in data science and an insights-led approach to stay relevant. Amazon’s “subscribe and save” strategy not only ensures higher loyalty, but also helps in building customer profiles and segments. Retailers today have access
to many more sources of data than five years ago. Easy access to transaction data, customer profiles, and social media metrics presents a plethora of opportunities for them to up their game against industry giants.