New-Age Advertising Market Outlook

Market Research

The global advertising industry has consistently driven overall ad spending for the past few years. The nature of advertising in the new age is gradually transforming from traditional to digital. The undeterred advertising industry growth, despite major global growth setbacks, including the COVID-19 pandemic, has proven that the nature of advertising will spur growth opportunities in several connected industries/products. The digital landscape is expected to continue as the primary growth engine within the advertising domain.

Key Takeaways:

  • The pandemic resulted in a decline in consumer spending and advertising spending globally.
  • Geopolitical issues will continue to hinder the global digital advertising market in certain regions.
  • Small Enterprises will focus mainly on digital advertising ad spending will be at center stage.
  • The global advertising industry is expected to take center stage in the coming years.

To know more...


Related Topics

NAB 2024 Key Trends


NAB 2024 Key Trends

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024....

SG Analytics - Healthcare - Whitepaper - Emergence of Novel Immune-Mediated Therapies


Emergence of Novel Immune - Mediated Therapies

Immunotherapy has emerged as a promising treatment for cancer, with immune checkpoint inhibitors (ICIs) dominating the market. The market is projected to...

Technological  Advancements


Future Trends and Technological Advances in Vaccine and...

The introduction of vaccines for key diseases, such as meningococcal meningitis A, hepatitis E, and malaria, in recent years has helped to reduce mortality...

We bring comprehensive data driven insights to everyone, everywhere