New-Age Advertising Market Outlook

Market Research

The global advertising industry has consistently driven overall ad spending for the past few years. The nature of advertising in the new age is gradually transforming from traditional to digital. The undeterred advertising industry growth, despite major global growth setbacks, including the COVID-19 pandemic, has proven that the nature of advertising will spur growth opportunities in several connected industries/products. The digital landscape is expected to continue as the primary growth engine within the advertising domain.

Key Takeaways:

  • The pandemic resulted in a decline in consumer spending and advertising spending globally.
  • Geopolitical issues will continue to hinder the global digital advertising market in certain regions.
  • Small Enterprises will focus mainly on digital advertising ad spending will be at center stage.
  • The global advertising industry is expected to take center stage in the coming years.

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