The private equity industry has persistently experienced exponential growth. In 2019, assets under management increased to $3.9 trillion registering a 12.2% YoY growth. Additionally, global PE net asset value has grown over eight-fold since 2000. Its growth has been nearly 3 times faster than that of public market capitalization, which has grown by roughly 2.8 times since the year 2000. Owing to this strong momentum, private equity firms are increasingly becoming “hot-spots” for investors seeking alternative investment allocation options. Fundraising by PE firms surpassed $500 billion for the fourth consecutive year in 2019. This has prompted these private equity firms to formulate new strategies for keeping the momentum going and attracting more investors’ allocations to alternative investments.