Whitepaper

US OTT (SVOD) - The New Frontier

Market Research

The US OTT market has grown exponentially in recent years, driven by the increasing availability of high-speed internet and the proliferation of smartphones. The key factors contributing to these shifts are changing consumer preferences and the sheer number of subscription options available. OTT service providers can successfully navigate this complex landscape by focusing on providing a well-rounded package that includes all these elements to build a robust brand reputation and remain competitive in the market.

Key Takeaways

  • The US Over the Top (OTT) market has witnessed a significant transformation driven by consumer behavior and subscription patterns shifts.
  • Leading OTT players are aggressively competing to expand their subscriber base by offering unique content that appeals to the target audience.
  • Viewers are seeking convenience, content library, and premium quality, which most OTT platforms offer, and this demand has led to a surge in the adoption of multiple streaming services, reshaping the industry.

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