BUSINESS SITUATION
Our client wanted us to help it with an integrated system of its several business functions. The client's data collation and consolidation were completely manual, which led to a time-consuming process with inconsistent output.
SGA APPROACH
- We integrated marketing campaigns on Google, Facebook (Meta), YouTube analytics, and other data on a cloud-based data warehouse.
- We monitored end-to-end student journey till the time they enrolled for their preferred classes
- We created a dynamic linkage of the integrated sales and marketing databases with the Business Intelligence (BI) front-end and delivered multi-layer customized dashboards across courses.
- We generated 20+ Key Performance Indicator metrics like Sales Qualified Leads, Marketing Qualified Leads, and cost per lead.
ENGAGEMENT
We analyzed the as-is process and identified data sources and process-related gaps. We automated their processes through data engineering and BI services in the form of intuitive and effective dashboards.
BENEFITS AND OUTCOMES
- Our solution helped the client save 500 Person Hours' worth of effort and helped take the right business decisions based on reliable and consistent data inputs.
- This helped in enhancing the sales lead conversion rate through campaign effectiveness measurement.
KEY TAKEAWAYS
- We helped our client’s Sales & Marketing team to track campaign effectiveness optimally.
- The team could identify the expected campaign effectiveness and change the tactics to reach the relevant target customer base.
