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Google Vs. Instagram and TikTok: Where do Customers Prefer to Shop and Search?

The TikTok threat to Google’s business is just not limited to YouTube. Core Google services, like Google Search and Maps,...


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Data as a Strategic Asset: How are Businesses Embracing the Mindset

In today’s data-driven world, organizations have a goldmine of valuable information with them. From customer behavior to...


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How to Leverage Purpose-driven Data to Accelerate Business Growth?

Data quality is more than just accuracy. Data quality must also be focused on data usage and its timeliness, relevance, and...


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The Ultimate Guide: Tips to Choose a Top Marketing Analytics Company

Today's data-based marketing campaigns are backed by insights that help outline the steps for success, making them more...


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Questions You Should Ask While Evaluating New Geographies For Business Expansion

Progress is an imperative factor for the success of any kind of business. To last in a progressively competitive international...


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