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Social Media Trends to Watch Out For in 2022

The social media landscape is changing fast — with things becoming increasingly complex. And...


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Facebook’s Meta Faces Its Biggest “Existential Crisis”; Loses $230 Billion Market Value in a Single Day

Facebook, now Meta, has emerged as the fourth quarter’s biggest loser. This is not the first time that Meta’s...


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Social Media Analytics Reporting Tracking: A 2021 Guide

Before jumping into explaining why social media analytics is a game-changer, here’s a brief introduction to ‘What...


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87% users use social media for decision-making – Top social media trends 2021

Social media trends are rapidly evolving due to continuous addition of new features and changing...


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The Facebook-Apple Feud A Trillion-Dollar Privacy War

As Apple’s iOS 14’s new privacy policies continue to fuel the Facebook–Apple feud, the employees of Facebook...


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Nearly 38% Accounts Spreading Misinformation Suspended by Twitter – What Is Social Media Infodemic?

Social media has become a fundamental part of our lives as well as increasingly responsible...


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Impact of the Coronavirus Pandemic on Global Social Media Usage

The coronavirus pandemic has had an enormous impact on the entire world in the past few months. Not only is it affecting...


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Visual Listening What Are the Pictures Telling Us?

Listening to Images? In this age of social media, words are becoming less prevalent while...


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Decoding social media analytics

The exponential growth of digital era has fuelled the dynamics of social media. Creating, publishing and sharing content has...


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