The Insight Story


‘Engaging’ Social Media Content: A Critical Metric for Brands

In today’s changing digital media and entertainment landscape, businesses that are not using social media to grow their...

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The Future of Social Networks: How Decentralized Social Media Platforms are Fostering a New Paradigm Shift

In today's fast-paced digital age, social media is revolutionizing the way users connect and communicate to share data. The...

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America's TikTok Conundrum - Increasing Scrutiny of TikTok in the US 

Despite spending millions on lobbyists and a transparency push, TikTok has been under increasing scrutiny in the US as concerns...

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Social Media Trends to Watch Out For in 2022

The social media landscape is changing fast — with things becoming increasingly complex. And there's no avoiding it....

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Facebook’s Meta Faces Its Biggest “Existential Crisis”; Loses $230 Billion Market Value in a Single Day

Facebook, now Meta, has emerged as the fourth quarter’s biggest loser. This is not the first time that Meta’s shares...

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Social Media Analytics Reporting Tracking: A 2021 Guide

Before jumping into explaining why social media analytics is a game-changer, here’s a brief introduction to ‘What is...

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87% users use social media for decision-making – Top social media trends 2021

Social media trends are rapidly evolving due to continuous addition of new features and changing...

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The Facebook-Apple Feud A Trillion-Dollar Privacy War

As Apple’s iOS 14’s new privacy policies continue to fuel the Facebook–Apple feud, the employees of Facebook...

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Nearly 38% Accounts Spreading Misinformation Suspended by Twitter – What Is Social Media Infodemic?

Social media has become a fundamental part of our lives as well as increasingly responsible for driving...

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