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How can Business Boost Productivity with Generative AI?

Boosting Productivity with Generative AI

Published on Jan 24, 2024

Transformational technology, Generative AI is changing how businesses operate. Many businesses today realize that there is a huge opportunity to create real-life solutions by leveraging generative AI.  

Organizations need to understand that the adoption of this transformational technology depends on three pillars - people, processes, and technology

Generative AI has proven itself to be an asset for organizational workflows and operations. To leverage generative AI, businesses need to focus on recommendation and personalization and explore a multitude of use cases across various verticals. 

With the growing significance of generative AI tools and apps, businesses are integrating generative AI to assist their employees in managing their existing task loads, and, in some cases, these models are being trained to perform new tasks and types of work.  

Generative AI is also helping businesses to streamline and automate their processes in scalable ways, thus contributing to business growth goals. Depending on the business priorities and requirements, generative AI further supports organizational operations in various ways. 

Read more: Navigating the Advertising & Marketing Landscape: AI, Personalization, and Customer-centric Strategies 

Ways to Integrate Generative AI in the Organization   

Generative AI models are used for various industry-specific enterprise use cases ranging from simple customer service support and coaching to complex tasks. However, generative AI can be trained to perform generic business tasks that are relevant to businesses, regardless of industry or size. Let's explore some of the ways business leaders can incorporate generative AI into their operations:  

Business Growth

  1. Focus on Problem-solving  

Organizations find success by designing products and solutions that help in addressing customer needs. Customers do not care what technology is used to solve a problem. Due to this reason, organizations need to focus on the use of generative AI in their business to solve customer needs. Instead of being technology-focused, they should incorporate a solution-focused approach while identifying the use cases that can work for them and their customers.  

  1. Start Small to Scale 

Once organizations can identify the use cases, they can choose a low-risk, high-impact use case. This will help validate the feasibility and effectiveness of their proposed generative AI solution. By measuring and analyzing the results, they can assess the value and scalability of the technology. This will also help understand the organizational data needs and the investment required. Generative AI relies on data, so maintaining high-quality, diverse data sets is also important. Starting small will enable businesses to gather insights into the investments required to build robust data infrastructure and data governance frameworks. 

Read more: Catalyzing Innovation in Workplace Safety with Data Analytics and AI 

  1. Redefine Operational Processes  

Generative AI is important for automating repetitive business processes. By adopting generative AI, organizations can reassess and reframe their business processes and integrate automation technology effectively. 

  1. Upskill the Employees  

It is no longer enough for organizations to focus only on upskilling their engineering and development teams on essential skills to implement and maintain generative AI solutions. Given the scope of the technology, organizations need to equip their entire workforce by leveraging generative AI learning solutions. They also need to understand the security, privacy, and ethical aspects of generative AI.  

Generative AI

Generative AI is changing the way businesses operate. As a result, many job responsibilities are becoming obsolete, and job roles are evolving. By identifying how the roles in the company will evolve, organizations need to prepare their workforce for these evolved roles. 

  1. Adopt Responsible AI Solutions  

Responsible AI refers to integrating ethical and fair artificial intelligence solutions for development, deployment, and use. This involves ensuring that AI technologies and applications are utilized in ways that help organizations prioritize accountability, transparency, privacy, and security. To leverage generative AI, organizations need to put together a diverse team of professionals to create a responsible AI framework that can be used to address bias, transparency, and other potential consequences of AI. 

Read more: Big Data Analytics: Turning Data into Actionable Insights 

Benefits of Leveraging Generative AI into Business   

Organizations can leverage Generative AI capabilities into their operations and expect the following benefits: 

  1. Quicker delivery times for projects: Generative AI models help in generating quick responses, useful data, and other value to the organization. This leads to establishing more efficient production, enabling teams to complete projects on tighter timelines and making it more cost-effective.  

  1. Fewer hands-on requirements: If an organization lacks in-house staff expertise to complete a certain task, generative AI tools can help in delivering consistent, accurate, and repeatable results. 


  1. QA for employee-driven tasks: Generative AI tools act as quality assurance analysts for product development tasks and data analytics. They assist with checking employee work for errors and correcting those errors without human intervention.  

  1. Enhanced user experiences: Generative AI tools are embedded in software that employees are using. With the help of generative AI, project management platforms, search engines, and other user-facing tools, businesses can optimize their natural language inputs to deliver a better user experience.  

  1. Industry-specific solutions: Generative AI models are fine-tuned to address industry-specific requirements across different sectors. With strict compliance requirements, generative AI models are likely to assist in addressing the requirements and simplifying the workflow. 

Read more: The Next Productivity Frontier: Making Generative AI a Sustainable Tool 

Learning with Generative AI  

Today, Generative AI is revolutionizing industries, and acquiring knowledge about this technology can be very valuable. With the creation of realistic images, generative AI is transforming industries like graphic design, gaming, and medical imaging. Large language models use generative techniques to push the boundaries and achieve new results.  

The importance of integrating generative AI stems from its transformative impact on fields like computer vision and natural language processing. As industries are continuing to adopt generative AI solutions, professionals are equipping themselves with this technology. Incorporating generative AI knowledge is further opening opportunities, making it an asset for the organization.  

How can Business Boost Productivity with Generative AIFinal Thought 

Generative AI technology today is still in the nascent stages. Incorporating a strategic human-centric approach and a supportive commitment from leadership will help in cultivating a culture with a growth mindset. To maximize AI’s benefits, organizations need to hop on the ongoing evaluation and adaptation bandwagon and leverage generative AI to create better solutions. 

SG Analytics, recognized by the Financial Times as one of APAC's fastest-growing firms, is a prominent insights and analytics company specializing in data-centric research and contextual analytics. Operating globally across the US, UK, Poland, Switzerland, and India, we expertly guide data from inception to transform it into invaluable business insights using our knowledge-driven ecosystem, results-focused solutions, and advanced technology platform. Our distinguished clientele, including Fortune 500 giants, attests to our mastery of harnessing data with purpose, merging content and context to overcome business challenges. With our Brand Promise of "Life's Possible," we consistently deliver enduring value, ensuring the utmost client delight.  

A leading enterprise in Generative AI solutions, SG Analytics focuses on unlocking unparalleled efficiency, customer satisfaction, and innovation for the client with end-to-end AI solutions. Contact us today to harness the immense power of artificial intelligence and set new benchmarks in operational efficiency, customer satisfaction, and revenue generation.  

About SG Analytics    

SG Analytics is an industry-leading global insights and analytics firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across BFSI, Technology, Media and entertainment, and Healthcare sectors. Established in 2007, SG Analytics is a Great Place to Work® (GPTW) certified company and has a team of over 1100 employees and has presence across the U.S.A, the U.K., Switzerland, Canada, and India.    

Apart from being recognized by reputed firms such as Analytics India Magazine, Everest Group, and ISG, SG Analytics has been recently awarded as the top ESG consultancy of the year 2022 and Idea Awards 2023 by Entrepreneur India in the “Best Use of Data” category.