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NFT Digital Art: The Technology that is Transforming Creativity

NFT Revolutionizing Creativity
Published on Jun 09, 2022

There has been a buzz around NFTs, ranging from the artistic monkey avatars to the new crypto opportunities emerging online in the last few years. With stories about fortunes being made with NFTs - from celebrities investing in NFT art to school children coding their own sets - NFTs have fundamentally become the latest craze. 

What is NFT Art?  

NFTs are non-fungible tokens. They act as authentic digital artifacts that have an ascribed value as currency. While NFTs are often mistaken as a digital asset that does not exist in the physical world, NFTs are more like Bitcoin in the sense they have technology that illustrates the uniqueness of the artifact. NFT art has a digital identity attached to it. The recent surge in crypto trading has led to a rise in buyers increasingly snapping up NFT artworks. 

NFT digital art

NFT digital art holds the potential to transform the entire creative industry. Its emergence is just the beginning that will transform the world of digital art for future generations. While the early world of NFT art failed to offer a reliable and inclusive environment to sell digital art, the NFT marketplaces are now incorporating elements that will turn the tides in favor of designers. 

The growth in the interest in NFTs is astonishing. It demonstrates that intangible assets are being valued increasingly as a store of value. As they can be readily exchanged for cash, NFTs help its user to use them as a medium of exchange. The recognition of NFTs and their value in the digital art market is increasing this opportunity. 

The Story Behind Digital Art  

Despite the intangible nature and a looming question mark over the value of NFTs, they have managed to cultivate hype and luxury status. The monkey NFTs of the Bored Ape Yacht Club is a well-recognized part of the crypto industry. NFTs enjoy an understandable footprint in their artistic representation. Images, animations, and even GIFs are some of the most common forms of token attached to NFTs.   

With certification, NFTs can be purchased and sold in the crypto market. They also present radical new ways to trade and invest online. While they are perceived as a volatile option, this still has not stopped NFTs from skyrocketing in popularity. From this surge in interest, developers are exploring new opportunities to create revenue streams and mint earnings ranging from thousands to millions of dollars.   

trending NFT art

Read more: NFTs: The Future of Payment and Loyalty Programs 

The Quest for Authentic Art 

One of the key challenges that digital creators face is the ease with which a perfect digital copy of their creation can be virtually created at no cost. As digital images or soundtracks can be instantly copied and distributed an infinite number of times, it is often challenging for creators to keep track of how and by whom their art is used and who is benefiting from their usage. What do NFTs mean for digital creators? 

The NFT digital art platforms will offer creators unprecedented flexibility in terms of the following - 

  • Complete ownership of the NFT digital art 

  • A novel way to generate income 

  • A global scale to exhibit the art 

  • An eco-friendly footprint  

NFTs’ main value proposition is that it creates a unique, blockchain-backed record of the creative work that can be encoded with a sense of its authenticity and scarcity. This enables artists to enforce the copyright rules around the transfer, usage, and monetization of their digital art. 

Cryptocurrency and blockchain

Royalties and Fractional Ownership of Art 

In the creative marketplace, the value generated from digital art first goes to intermediaries like record labels and distribution platforms. But with blockchain technology, this balance of economic power is shifting in the direction that is more favorable to creators. Along with immutable proof of ownership and provenance of the assets, NFTs are making it possible for the artist to enjoy complete ownership as well as buyers to enjoy fractional ownership of art. 

Popular NFT Spaces Supporting the Boom  

NFTs are not merely a vivid new medium for artistic work. It is a vehicle that is generating new efficiencies and redefining the relationships between creators, their audiences, and traditional executives of the art and music industry

A plethora of factors contributes to the rise of NFTs, including their connection with the metaverse. Now celebrities are jumping on the NFT bandwagon. NFT sales are soaring, and many well-known NFT arts are raking in millions of dollars. The Bored Ape Yacht Club (BAYC), Sandbox, and CryptoPunks are some of the projects that have revolutionized the NFT marketplace, both creatively and financially. 

The value of NFT art is greater than just its monetary worth. NFT digital art creators profit by taking a cut on future trades of the NFT. Bored Ape Yacht Club grants the owners of the NFT art the rights to it so that they can use the art to print T-shirts or create films, taking home 100% of the profit generated. 

With progression in time, more innovators are exploring ways to use the NFT tokens as corporate or consumer resources to gain their value in the working world. With digital ownership increasing, NFT art is becoming more established, proving that it could be the next big thing. 

Bored ape yacht club NFT

Read more: Thinking of Crypto Investments? Watch out for the Ten Common Mistakes 

Is the Hype around NFT Digital Art Justified?  

While inflated value is a real concern, NFTs are emerging as the next best thing in the world of digital art. The wait has been long, but NFTs are now advancing at an alarming rate. However, as crypto is unregulated, there are some darker corners in cyberspace where cryptocurrencies are used to launder money and commit fraud. Until legislative measures catch up, there will remain a facet of volatility in the creative NFT industry. 

Does the Future of NFT Digital Art Look Bright? 

Even with the changing winds in global markets buffeting, the general trajectory of the crypto market is upward. In March 2018, the value of Bitcoin was worth $8,200. In March 2022, it reached as high as $47,000. Analysts are predicting the chances of Bitcoin hitting $100,000 soon. However, investors who have missed the Bitcoin boat are now moving in the direction of purchasing NFTs. 

NFTs today offers a new way of building a business. Multiple industries are looking into using NFTs and tokenization as a financial resource for stability and growth. NFT art is uniquely categorizing digital artworks and enabling designers to monetize their work. It is being perceived as a quicker and more accessible process for designers to produce digital artwork and reap the rewards for their creativity.  

NFT digital art platforms are granting designers with immediate access to their global audiences. With NFTs, the world is heading into a digital art age. While the NFT marketplace is still in its infancy period, NFTs are here to stay. The NFT revolution has much potential to not see itself through. 

Read more: How Will the Global Crypto and Stock Markets Recover from the Inevitable Doom Loop? 

To Sum Up 

Non-Fungible Tokens or NFTs have been around since 2014. But they started gaining mainstream attention only in 2021, leading to a surge in buying and selling of digital artwork. 

A new type of blockchain technology, NFT, is adding value to digital collectibles and art. NFTs are changing the lives of artists as blockchain offers them a better, level playing platform to work, play, and earn. Christie’s conducted the record-breaking $69.3 million sales of an NFT by digital artist Beeple. Around the same time, Anjos earned $708,000 for a collection of NFTs connected to his latest album, YOU. He made about $1 million from NFTs. The year 2021 experienced an unprecedented surge in activity and trade volume. But with the trend now advancing at a slower pace, the overall rate of adoption of NFTs or digital art will still be unprecedented in years to come. 

While nonfungible tokens are difficult to value, features like uniqueness, tradability, talent, and the original artist behind the sale all play a crucial factor in the price. With NFTs creating a buzz in the world of art, they offer a unique concept of ownership, utility, and instant payments. It is changing the world of digital art forever. 

With a presence in New York, San Francisco, Austin, Seattle, Toronto, London, Zurich, Pune, Bengaluru, and Hyderabad, SG Analytics, a pioneer in Research and Analytics, offers tailor-made services to enterprises worldwide.     

A leader in the Technology domain, SG Analytics partners with global technology enterprises across market research and scalable analytics. Contact us today if you are in search of combining market research, analytics, and technology capabilities to design compelling business outcomes driven by technology.  


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