Customer expectations vary due to locations, income groups, beliefs, controversies, languages, past experiences, media portrayal, and perceived value. While no brand can be a hundred percent accurate about these factors, market researchers excel at offering reasonable insights. Besides, easy access to product quality metrics and third-party reviews has empowered consumers to make informed purchases.
This post will feature the top 10 market research companies in the USA that help enterprises develop a comprehensive overview of demand-supply dynamics, competitors’ strategies, and customer relations.
What is a B2B Market Research Company?
A business-to-business (B2B) market research company assists organizations in understanding industry trends to foster lasting vendor relationships. Accordingly, the clients of top market research companies prioritize leveraging data and insights to improve strategic partnerships with other B2B and business-to-customer (B2C) brands.
Consider original equipment manufacturers or OEMs in the electronics and telecom space. They might assemble the end product at company units using processors, camera lenses, lithium-based batteries, and operating systems from partnered B2B companies.
So, manufacturers delivering durable and user-friendly displays must study OEMs’ requirements and craft a pitch deck to secure relevant vendor contracts. In other words, a global corporation might sell electronics to consumers as a B2C enterprise. Still, all its component suppliers rely on a B2B market research consulting company to maintain a healthy partnership based on those global brands’ changing needs.
Market Research Companies in the USA
According to IBISWorld, market research (MR) providers have a bright future because US-based market research companies generated 30.9 billion US dollars in revenue between 2018 and 2023. This growth happened despite a 2.1% decline in businesses and a 0.1% decline in employees. Their revenue forecasts for 2029 also indicate an increase to 35 billion dollars.
Nevertheless, similar reports prove the difference between the performance of market research companies in the US. Therefore, stakeholders must examine each market research specialist's track record before outsourcing tasks like customer profiling, extensive data aggregation, or contextual analytics.
Some market research companies have a large workforce, while others possess advanced and experimental technologies. Furthermore, some market research professionals might have a region-specific focus.
Read more: What is Market Research? [ A Complete Guide ]
Top 10 B2B Market Research Companies in the US
1| SG Analytics
Consistently serving US businesses from New York, SG Analytics employs machine learning (ML) and sentiment-related insight discovery to explore buyer behavior. It has a strong workforce of over 1300 people with domain expertise in data engineering, B2B market research, and business strategy. Corporations seeking assistance for investment banking, sustainability compliance, or generative AI chatbot customizations can benefit from SG Analytics’ offerings.
Accordingly, market researchers at SG Analytics equip clients with outcome-focused industry insights for B2B relationship management. They will validate findings, scale operations, and streamline data visualization for value enhancement. Enterprises will witness improved customer retention and product innovation using their market research solutions.
SG Analytics’ Projects and Services:
- Circle of Experts,
- Detailed profiling for customer personas,
- Industry trend updates,
- Purchase history analysis,
- Customer journey maps,
- Segmentation,
- Diary studies,
- Qualitative surveys,
- Quantitative research,
- Social listening.
Industries:
- Banking, financial services, and insurance (BFSI),
- Life sciences and healthcare,
- Environmental, social, and governance (ESG),
- Media and entertainment,
- Technology,
- Manufacturing,
- Pharma,
- Insurance,
- Fintech,
- Edtech.
2| Cascade Insights
Cascade Insights has ensured market research excellence with clients like Workiva, Dockyard, and Prompt Cloud. This market research provider company also integrates the Internet of Things (IoT), cybersecurity, and cloud ecosystems. It conducts its business from Portland, Oregon.
Cascade Insights serves private companies, governments, and legal tech enthusiasts. Its market research tools enable organizations to enhance brand image and optimize messaging for the best impact. The data professionals at Cascade Insights support clients in market opportunity discovery, brand research, and customer behavior analysis.
Cascade Insights’ Services:
- Longitudinal research,
- B2B marketing strategy,
- Messaging frameworks,
- Channel research,
- Concept testing,
- B2B thought leadership,
- Product market fit.
Industries:
- Manufacturing,
- Financial services,
- Retail,
- Legal tech,
- Education,
- Green technology,
- Marketing,
- Life sciences,
- Government,
- IT services.
Read more: Top 5 Data Analytics Companies Transforming Business
3| MRI-Simmons
Catalyst is MRI-Simmon’s platform for insights into American consumers’ behavior and preferences. It streamlines customer profiling and strategy-led conversion. This market research company also integrates visual storytelling to improve team communication and reduce meeting time.
MRI Simmons’ Catalyst also enables saving, modifying, and sharing audience definitions across teams and projects. This market research provider company focuses on resolving dataset bias and updating the sampling scope yearly to maximize insight relevance.
MRI-Simmons’ Services:
- Advanced advertising,
- Data integration,
- Data enrichment,
- Multi-channel data consolidation.
Industries:
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Education, media, and marketing.
4| Bixa
Bixa’s qualitative and quantitative market research encompasses content analysis, ethnography, expert interviews, trend forecasting, and experiments. It also provides crucial insights into customer satisfaction (CSAT) to help brands optimize their branded experiences. Global enterprises can utilize Bixa’s market research studies to brainstorm branding ideas and develop comprehensive roadmaps.
Going beyond user experience (UX) and product testing, Bixa supports marketing and research professionals’ continuous skill development initiatives. As a result, it offers corporate training programs to nourish the next generation of market researchers.
Bixa’s Offerings:
- Curated customer trend reports,
- Monthly updates,
- UX audits,
- Observational studies,
- Iterative usability testing,
- Brand tracking.
Industries:
- Technology, media, telecom, and marketing.
5| B2B International
It offers market research across multiple regions and languages. B2B International also considers geopolitical dynamics to evaluate market and industry trends. This market research specialist is one of the top market research companies in the US, serving over 23 industries.
Its “insights hub” is a practical resource to learn about customer loyalty, market assessment, pricing methods, and product development. Recognized for data quality and a multi-territorial network of market research professionals in strategy consulting, B2B International delivers the following solutions.
B2B Internationals’ Services:
- Market opportunity exploration,
- Brand health monitoring,
- Evidence-based thought leadership,
- Customer segmentation,
- Pricing and positioning insights.
Industries:
- Aerospace, automotive, and telecom,
- Construction, oil and gas,
- Metals, manufacturing, and engineering,
- Energy, utilities, and chemicals,
- Government, and healthcare,
- Real estate, insurance, and facility management,
- Risk management, insurance, and logistics,
- Education, paper, print, and packaging.
Read more: How Data Analytics Consulting Firms Empower Businesses with Insights?
6| Forrester Research
Embarking generative AI for B2B marketing growth, Forrester Research empowers executives to make informed decisions and expand into new territories. It delivers customer-centric reporting to accelerate digital business development and evaluate marketing operation risks.
Clients get customer alignment models and strategies to increase revenue and improve relationships. Forrester Research guides them on scaling customer experiences as the business matures using B2B insights.
Services by Forrester Research:
- B2B marketing support,
- Product management,
- Digital business development,
- Customer experience (CX) insights.
- Buyer behavior reporting,
- B2C marketing.
Industries:
- Technology, Security, Sales, and Government.
7| Adience
With clients like Instacart, Nilfisk, Playsafe, and Hiro, Audience has demonstrated the reliability of its market research projects. It offers data-backed recommendations for enterprise brand perception, segmentation, and the buying process.
You can use Adience’s B2B perception tracking to compare where your brand stands relative to your competitors. Moreover, its team aids corporations in using high-quality audience insights for new product development. Similarly, brands can address several market research challenges by collaborating with Adience.
Adience’s Services:
- B2B brand tracking,
- Market segmentation,
- Customer journey improvements,
- Multi-channel messaging alignment.
- Demand forecasting.
Industries:
- Transport and logistics,
- IT hardware,
- Architecture and engineering,
- Financial services and fintech,
- Automotive and aerospace,
- Blockchain and retail.
8| Nielsen
Nielsen’s market research surveys and reports make finding multi-platform audience intelligence more manageable. Although Nielsen's expertise lies in conventional media operations, like print and television, it has adapted to the digital age and upgraded its offerings to fulfill corporations’ market research requirements concerning online communities.
Consider sports marketing. Nielsen can combine insights from traditional and internet-enabled platforms for holistic audience analytics.
Nielsen’s Offerings:
- Audio, cross-media, TV, digital, and streaming insights,
- Segmentation, competitive intelligence, and scenario planning,
- Sports marketing outcomes.
Industries:
Entertainment, news publications, sports, gaming, and marketing.
9| Dynata
Dynata, one of the leading market research companies in the USA, pioneered an innovative method of using phone polls. It prioritizes primary market research methods due to its commitment to first-party data aggregation. Dynata also equips brands with vital insights into marketing effectiveness and creative testing. Clients can get detailed overviews of a consumer’s purchasing history, panelists, and project assets.
Dynata’s Services:
- B2B and B2C audience sampling,
- Online survey development,
- Data analytics,
- Visualization dashboards,
- Creative testing,
- Multi-channel insights.
Industries:
- E-commerce, social media, publishing, packaged foods, entertainment, and telecom.
Read more: Top Data Analytics Companies in India
10| Suzy
This American market research firm is an end-to-end, first-party consumer insights platform in the cloud. It supports qualitative and quantitative surveys for B2B and B2C client relationships. Suzy also helps companies optimize positioning strategies and landing pages to improve conversion rates.
You can use it for quick omnichannel customer behavior insights because assigning attributes to the survey questionnaire is user-friendly. As one of the top B2B market research companies in the USA, Suzy ensures data quality with the help of its screened consumer audiences.
Suzy’s Services:
- Consumer profiling,
- Competitive analysis,
- Shopper category insights,
- Price testing,
- UX research,
- Concept testing.
Industries:
- Food and beverage,
- Finance and retail,
- Consumer packaged goods,
- Pharma and tech,
- Media and entertainment.
Role of B2B Market Research Companies in US
The return on investment (ROI) of your marketing and product design operations relies on complicated, interdependent factors. On the one hand, dynamic consumer expectations indicate a need for more investments in continuous innovation. At the same time, preparing budgets and planning campaigns to increase brand awareness can be daunting. Therefore, collaborating with B2B market research companies in the US can assist brands in the following activities.
- Using primary and secondary market research studies, you can identify new business growth opportunities. Likewise, exploring product ideas or testing pricing strategies becomes hassle-free.
- A B2B market researcher will help mitigate data quality risks like dataset bias or campaign publishing delays.
- Established market research firms have optimized surveying, analytics, and visualization processes and excel at cost-effective resource allocation.
- Comprehensive market segmentation insights also ensure precise audience targeting or personalized marketing. Consequently, businesses witness improvements in conversion, engagement, and CSAT due to data-backed personalization.
- Third-party market research teams handle your brand’s data protection and anonymization duties concerning survey respondents’ legal data privacy rights. As a result, you can focus on decision-making instead of worrying about related governance intricacies.
Read more: How to Conduct Market Research for Small Business: Guide
Tips for Choosing the Best Market Research Company in US
Some market research companies target specific industries because they have dedicated surveying and reporting templates for those business spaces. However, these specialists are suitable for niche-focused businesses. Many market research consultants broaden their data collection and analytics scope after team expansion or business mergers.
Consider the following questions to select the appropriate market research company for your long-term objectives.
- Does the market research provider company use the latest technological advancements?
- How does a market research specialist address data quality risks of respondents’ incorrect inputs, data corruption, obsoleteness, and spam?
- How many clients has the market research firm served, and what was the scope of its previous projects?
- Does the market researcher provide simplicity in exporting and importing databases?
- What is their standard of data source selection and low-quality response removal?
- Will the company help you understand customers in a specific geography?
- How do they ensure resilience against cyber threats?
- Is their interactive system user-friendly without requiring time-consuming training?
B2B Market Research Companies – Summary
The top 10 market research companies in the United States have excellent client ratings and testimonials. They have mastered the essentials of primary and secondary surveys. Their teams leverage modern ecosystems powered by the cloud and machine learning (ML) models for qualitative research. Similarly, quantitative analytics using extensive data storage and transformation pipelines is becoming common at many American market research firms.
This situation reaffirms the market research industry’s potential to be a $35 billion industry by 2029. However, the rise of independent market research providers has made it more challenging to select the best data and survey partners. Therefore, corporations must examine each researcher’s track record and work with experienced global market researchers to ensure the reliability of consumer insights.
A leading market research services firm, SG Analytics prioritizes data-driven consumer relationship development powered by modern technology, automation, and holistic quality assurance. Contact us today to make campaigns that excel at client acquisition and design products that meet stakeholder expectations for impressive business growth.
FAQs - B2B Market Research Companies
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What is B2B Market Research?
B2B market research leverages primary and secondary survey results to help companies build, improve, and evaluate corporate client relations. Unlike B2C marketing insights, B2B insights have other enterprises as target audiences.
For instance, a heating, ventilation, and air conditioning (HVAC) company requires B2B market research to find and convert construction firms. A human resource management system firm will benefit from data on companies’ complaints about user experiences offered by rivals during product improvements.
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How Do B2B Market Research Companies Build Reports?
B2B market researchers screen legitimate audiences for focus group recruitment, one-on-one interviews, online surveys, and product testing. In addition to this primary research approach, researchers might capture consumer feedback over social networking sites. After all, the secondary research approach uses the data collected and published by others.
Gathered data constitutes databases supporting query-driven filtering, visual report creation, and statistical modeling. Later, depending on clients’ requests, market researchers will develop reports describing buyer behaviors, brand perception, or advertising effectiveness. They will also use automation and ML-led context detection for qualitative research.
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What is the Duration of a B2B Market Research Project?
It varies from business to business and industry to industry. Companies targeting specific geographies and serving niche clientele have a narrow scope of market research tasks. Simultaneously, global vendors have multilingual, extensive, and complex requirements, indicating a broader B2B market research scope. Additionally, research methodology, automation, data sourcing problems, and the researcher’s domain expertise will affect the project duration.
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Will B2B Market Research Help You Enter New Markets and Launch Unique Products?
Yes. The top B2B market research companies in the USA provide detailed comparative analyses involving multiple geopolitical territories and product categories. You can also leverage their competitor monitoring offerings to estimate market entry difficulty or a pricing strategy’s effectiveness.
Furthermore, target clients’ responses to B2B surveys might reveal the most-requested and least-used product features. Therefore, the insights are relevant to product development and concept testing teams. Corporations can use B2B market research to estimate client reception by asking a focus group to suggest improvements before launching a distinct product.
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How Can Clients Calculate the ROI of Investing in Advanced B2B Market Research?
Clients must focus on the practical significance of reported B2B insights. They can quantify ROI considering the data scope, the impact on decision-making, the boost in sales conversions, and the reduction in targeted advertising costs. Considering the access to advanced technologies, ease of use, and time-to-insight (TTI) will help determine the value of B2B market research assistance.
About SG Analytics
SG Analytics (SGA) is an industry-leading global data solutions company providing data-centric research, contextual, and market intelligence support to its clients, including Fortune 500 companies, across BFSI, Technology, Media & Entertainment, and Healthcare sectors. Established in 2007, SG Analytics is a Great Place to Work® (GPTW) certified company with a team of over 1200 employees and a presence across the U.S.A., the UK, Switzerland, Poland, and India.
Apart from being recognized by reputed firms such as Gartner, Everest Group, and ISG, SGA has been featured in the elite Deloitte Technology Fast 50 India 2023 and APAC 2024 High Growth Companies by the Financial Times & Statista.
