The digital landscape is evolving constantly, along with the tools marketers use. Artificial Intelligence (AI) in marketing is becoming mainstream as it equips marketers to delve into the significance of AI tools and leverage creative solutions to cut costs, speed up workflows, and improve efficiency.
Use of AI in Marketing
The art of marketing has changed irrevocably with the invention of AI software. In 2024, the marketing landscape is all about data — on competitors, on market trends, and on what your customers are saying about the product. With a lot of information available out there, AI is making the processes much simpler. Techniques, including sentiment analysis, are being used to aggregate positive and critical product reviews. Competitor intelligence helps in staying up to date with what competitors are doing.
AI-powered software solutions use the power of machine learning and automation to achieve impressive results at scale. Marketing teams are integrating artificial intelligence tools to grow fast. It helps improve the ROI of marketing campaigns with better targeting. AI-driven systems are quipping marketers to write creative copy, keeping up with the internet’s demand for creative solutions.
Read more: Transforming Customer Service with an AI-First Approach
Top AI Marketing Tools of 2024 to Grow Your Business
An AI marketing tool utilizes artificial intelligence (AI) to automate, optimize, and enhance different marketing tasks and processes. AI-powered tools help process vast amounts of data, understand patterns, and make predictions without constant human intervention. These tools also offer personalized recommendations, predict marketing trends, automate repetitive tasks, and provide insights from complex data sets, thus making marketing efforts efficient and effective.
While AI is equipping marketers to generate stunning visuals and written content, a significant revolution is unfolding in the domain. Let's explore some of the trending 2024 tools.
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Reply.io’s AI Sales Email Assistant
Constructing standard email responses is a marketing task that can become repetitive and labor-intensive. Reply.io’s AI Sales Email Assistant helps in removing many of the redundancies. It offers many different use cases, thereby labeling itself as a sales engagement platform. It helps in promising leads and scaling up the conversion rate for email marketing campaigns.
The AI-powered email marketing tool helps in building cold email campaigns across different channels and automates the rest by applying AI-powered responses to help identify incoming leads that hold potential. The tool also offers a host of CRM integrations along with predictive analytics tools to track the progress of the campaigns.
Read more: How to Build a Go-To-Market (GTM) Strategy: A Comprehensive Guide
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Brand24 for Media Monitoring
If you want to discover how your brand is being mentioned all over the internet, then Brand24 offers just the right solution. It helps in scouring news sites, social media, blogs, videos, and other locations to aggregate mentions. It also applies sentiment analysis to identify topics of conversation. Markets can respond to any criticism as well as intervene with customer support issues, thereby enhancing customer retention and spotting product and service flaws. Brand24 further helps highlight problematic mentions and great reviews, thus removing any irrelevancies. Its hashtag trend-spotting feature helps in sharpening the brand's marketing strategy and customer service skills.
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Albert.ai for Digital Advertising
Advertising was an innately hit-and-miss task before the dawn of artificial intelligence tools. Albert assists marketers in personalizing and optimizing ad content at scale across different social media and paid search platforms. With a data-powered creativity methodology, the tool uses AI and automation to make campaigns that help connect on a human level. Albert.ai functions as a laboratory to test marketing campaigns and take advantage of unseen channel opportunities or new markets. It also helps make ad campaigns more relevant and less wasteful.
Read more: Generative AI and How Is It Transforming Enterprise Data Management
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Browse AI for Scraping Web Pages
Competitive Intelligence (CI) today is perceived as one of the most powerful weapons in a marketer’s armory. The tool lets them assess competitor brands as well as spot new industry trends, pricing strategies, and product launches. By using data scraping and employing algorithms, markets can crawl competitor sites to extract useful insights.
Browse AI enables marketers to train a bot to source data, automatically filling in a spreadsheet with everything that is required. It is also useful to spot possible product improvements or to check the current price of similar products across different sites. Browse AI helps mimic human behavior and is used by top organizations, including Adobe, Amazon, Salesforce, and HubSpot.
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Zapier for Automating Tasks
Zapier is termed as the Lego of tech stack and process integration. It helps marketers in building connections and marketing automation across different systems, saving time and promoting efficiency. It further helps reduce repetitive tasks and make cost-effective decisions. Marketers can use the tool to build customized workflows and link actions in one system to automate processes. The salient data can be extracted from the right place every time with the help of Zapier.
These automations are written without coding and with templates to speed operations. The automation zaps in Zapier feature over 3,000 integrations at the time of writing. It also helps in creating branching workflows that are dependent on the logical criteria set by the user. The AI at work behind the scenes interprets signals that then trigger processes with speed and efficiency. One of the significant features of the tool is its time-saving ability.
Read more: How can Business Boost Productivity with Generative AI?
Looking Forward: The Future of AI in Marketing
The many benefits of AI algorithms include- scalability, efficiency, decision-making, analytic power, better customer experience, and more. With AI continuing to learn and adapt, marketing strategies are set to become more dynamic. Real-time data analysis will further equip businesses to adjust their campaigns, ensuring optimal results. The fusion of AI and marketing is now paving the way for a more connected and responsive digital experience. This new dawn of the AI technology revolution is further offering marketers exciting tools, allowing them to compete for global success.
SG Analytics, recognized by the Financial Times as one of APAC's fastest-growing firms, is a prominent insights and analytics company specializing in data-centric research and contextual analytics. Operating globally across the US, UK, Poland, Switzerland, and India, we expertly guide data from inception to transform it into invaluable insights using our knowledge-driven ecosystem, results-focused solutions, and advanced technology platform. Our distinguished clientele, including Fortune 500 giants, attests to our mastery of harnessing data with purpose and merging content and context to overcome business challenges. With our Brand Promise of "Life's Possible," we consistently deliver enduring value, ensuring the utmost client delight.
A leader in Market research services, SG Analytics, enables organizations to achieve actionable insights into products, technology, customers, competition, and the marketplace to make insight-driven decisions. Contact us today if you are an enterprise looking to make critical data-driven decisions to prompt accelerated growth and breakthrough performance.
About SG Analytics
SG Analytics is an industry-leading global insights and analytics firm providing data-centric research and contextual analytics services to its clients, including Fortune 500 companies, across BFSI, Technology, Media and entertainment, and Healthcare sectors. Established in 2007, SG Analytics is a Great Place to Work® (GPTW) certified company and has a team of over 1100 employees and a presence across the U.S.A., the U.K., Switzerland, Canada, and India.
Apart from being recognized by reputed firms such as Analytics India Magazine, Everest Group, and ISG, SG Analytics has been recently awarded as the top ESG consultancy of the year 2022 and Idea Awards 2023 by Entrepreneur India in the “Best Use of Data” category.
