Back to Blogs

AI in Marketing: An Essential Tool for Modern Marketers

AI is an Essential Tool for Marketers

Published on May 04, 2023

Artificial intelligence (AI) has taken over the marketing domain ever since the launch of  OpenAI's ChatGPT. Tools like OpenAI's ChatGPT and JasperAI employ AI to generate their own text.  

In this race of modern marketing, failure to capitalize on emerging technologies like artificial intelligence can result in customer engagement levels falling far behind other tech-enhanced competitors.  

While the standard model for targeted advertising has been to identify indicators of behavioral similarities in consumer persona and produce mass content that appeals to the targeted demographic, however, with the changing customer expectations and the growing world of hyper-personalized, marketers are crafting personalized marketing and advertising campaigns that appeal to the target buyers. 

And thanks to artificial intelligence (AI), it is becoming easier for businesses to find, connect with, and convert prospects. While the results are impressive, it is hinting that AI is slowly advancing to become the primary source of most marketing strategies. What does the future of marketing hold? 

Let's find out! 

AI Tool for Marketers

Read more: From Awareness to Adoption: Marketers are Exploring New Ways for Technology Adoption 

The Significance of Refining Outcomes with AI  

Artificial intelligent models are being employed by marketers to generate content that tailors specific marketing goals and objectives. To maximize the effectiveness of AI tools in marketing efforts, it is equally important to identify and understand campaign goals. By integrating AI with existing systems, businesses can train AI models on the accumulated customer data. 

By training these models on the data, marketers can ensure that the generated content reflects the desired outcomes. By fine-tuning the AI-generated content, they can add a more human touch to the content as well as provide a unique voice. Combining AI with human expertise enables marketers to leverage the speed and efficiency of AI to ensure that the content aligns with the brand's message. 

Role of Artificial Intelligence in Marketing  

Artificial intelligence is on the rise and is today a big part of the conversation about the transition the digital world is undergoing. It is changing the digital marketing landscape forever. Many marketers today are integrating AI into their operational framework and taking advantage of the massive leaps in technological innovation. 

While artificial intelligence (AI) in marketing is a relatively new concept, it is proving to be an extremely influential addition to the professional toolkit of marketers. Today's marketers are leveraging the power of AI to enhance the effectiveness of marketing. 

Artificial Intelligence in Marketing

Modern marketing professionals are aware of the need to gain a comprehensive and insightful understanding of their audience. AI platforms are enabling marketing professionals as well as organizations to develop rich customer insights from different data sources, thus further deepening their customer connection by establishing authentic engagement and driving more conversions. 

Read more: Technology Investment: Top Trends for 2023 

Artificial intelligence can be integrated for:  

  • Marketing automation: With AI, businesses can automate tasks such as lead generation and customer retention. This helps in identifying potential customers and establishing engaging communication links that are responsive to the marketing message. 

  • Personalization: AI technology is enabling businesses to create a profile of the customer on the basis of data accumulated from their purchase history. Artificial intelligence tools are assisting marketing to elevate their content and meet customer needs through personalized messages. Marketers can then run targeted advertising campaigns and promote new products that will match the customer's taste. Targeted marketing helps improve engagement rate, lead conversion, and marketing ROI. 

  • Predictive forecasting: Artificial intelligence is being used for predictive analytics and forecasting by marketers. Predictive analytics utilizes data from customer interactions to predict outcomes. When applied to larger audience segments, they can help in forecasting different business metrics.

Role of AI in Marketing

AI technology today is pushing the boundaries of how organizations and consumers interact and presenting better ways to reach the target audience.   

Integrating AI to Enhance Marketing ROI 

With the introduction of artificial intelligence, organizations have gained the ability to interact directly with their consumers as well as transform the accumulated data into a blueprint to improve the customer experience further. As AI algorithms are evolving and advanced computational power is becoming more commercially available, organizations are increasing the role of artificial intelligence in their marketing framework. Artificial intelligence is offering businesses a competitive edge by providing predictive insights to anticipate the behavior of their customers. 

  1. Employing Predictive Analytics to understand Purchasing Patterns 

Predictive analytics employs a vast quantity of data to predict future outcomes. Top organizations have shone the spotlight on predictive analytics to predict the purchasing patterns of consumers. The precision of the AI algorithms employed by marketing companies, along with the continued need for human oversight, is further fostering the integration of new technologies. 

Modern marketing tools

Read more: The Ultimate Guide: Tips to Choose a Top Marketing Analytics Company 

  1. Using Deep Learning for Object Recognition 

Deep learning assists a system in recognizing patterns in images, text, voice, and data formats and extracting insights. Businesses are employing a sophisticated object-recognition engine by employing user-submitted results. Many organizations are asserting that accumulated information to gain a better understanding of user behavior while leveraging predictive technology as well.  

  1. Integrating Chatbots to Improve Consumer Experience 

The growing use of artificial intelligence is enabling organizations to enhance the customer experience. The automation, along with the personalization features of AI, is assisting marketing in providing customers with faster and more accurate results to their inquiries.   

With the help of intelligent chatbots, they are offering customers responsive and dynamic communication channels that help in addressing their needs and identifying solutions. However, providing customers with an option to communicate with human employees can help resolve more complex requirements or even offer emotional support. A combination of these features can assist marketers and businesses in increasing customer loyalty and witnessing high customer retention rates. 

Future of Digital Marketing

  1. Task Automation 

Marketers can leverage AI tools and technologies to automate repetitive tasks like data analysis, lead scoring, regular postings to social media, and customer segmentation. AI-powered tools can also help automate customer service tasks like responding to customer inquiries and offering product recommendations. 

Read more: A Way Forward: Cybersecurity Trends to Watch out for in 2023 

In Conclusion 

AI-driven technologies are transforming the way marketers approach their work. The tools are making it easier for them to analyze large data sets and generate insights from them. 

Artificial intelligence is providing marketers with invaluable insights and assisting them in automating every process. The systems are also allowing businesses to gain accurate customer insights, thereby creating personalized consumer experiences for customers and increasing customer satisfaction. With the right implementation of AI, marketers can optimize their marketing efforts as well as maximize ROI. By embracing innovative AI solutions, businesses are more likely to be well-prepared for the future. 

AI in Marketing - An Essential Tool for Modern Marketers

AI is also being used to optimize ad targeting, as new machines are learning from consumer behavior and predicting ads that are likely to perform best in a given situation. At the same time, AI tools are also being used to automate mundane tasks, thus freeing up time for employees to focus on strategizing and creative work. Amid the rapid dissemination of new tools, market leaders are stepping up more advanced and efficient areas where AI is emerging as the most powerful weapon. 

With a presence in New York, San Francisco, Austin, Seattle, Toronto, London, Zurich, Pune, Bengaluru, and Hyderabad, SG Analytics, a pioneer in Research and Analytics, offers tailor-made services to enterprises worldwide.        

A leader in the technology domain, SG Analytics partners with global technology enterprises across market research and scalable analytics. Contact us today if you are in search of combining market research, analytics, and technology capabilities to design compelling business outcomes driven by technology.