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Marketing Strategy Consulting That Gets It Right

Published on Oct 01, 2021

In one sentence, a strategy is a plan of action to achieve a goal. Therefore, a marketing strategy is a plan of action to achieve the goals of marketing: converting prospective consumers into paying customers.

Short-term or long-term, building a market strategy is hard work. Further, it dictates where everyone in the marketing team should devote their limited time and creative energy. So, businesses better get it right.

That’s precisely what our marketing strategy consulting delivers.

How do we get it right?

We get it right by delivering marketing strategy services that combine strategic initiatives with in-depth data and the latest, accurate insights.

That’s what sets us apart. Our market insights are corroborated by data, which enables our clients to take fewer risks and drive consistent growth, even in a dynamic, ever-changing environment.

Defining Marketing Strategy Consulting

Marketing strategy consultancy involves the process of seeking professional advice from a Marketing Consultant to enhance the effectiveness of a brand's marketing tactics. A good marketing consultant helps with marketing tactics that are most beneficial.

A strong marketing strategy helps design the direction that a business is heading in. It is vital to attract the ideal customer base at an acceptable cost and reach out to new customer acquisition. When developing a marketing strategy, it is equally vital to ensure that new ideas and marketing initiatives are added to the plan in a thoughtful way. All those elements are crucial for building a marketing strategy.

Having a data-backed marketing strategy helps in establishing a deeper and more thorough marketing funnel that is multi-channel to drive qualified prospects to the business and become repeat customers. However, this comes at a huge risk: by not having an actionable and measurable marketing strategy, marketing effort will become the measure of success and not of scalable results.

The Role of Marketing Strategy Consulting

Marketing is vital for an organization to reach its short as well as long-term growth objectives. A powerful marketing strategy includes:

The ideal customer base and their pains and desires
The type of marketing campaigns that are in trend
Resources available, including talent, budget, tools, reports

With these insights, a marketing strategy consultant can put together the right marketing strategy. These marketing strategies become the core foundation of every marketing campaign.

With a marketing strategy consultant or a consultancy firm, enterprises can define this strategic marketing plan and determine new opportunities for business growth. The consultant also supports the execution of the marketing strategy.

Benefits of Hiring a Marketing Strategy Consultant

Marketing strategy is a key factor for a company’s success. A professional consultant will help develop powerful marketing tactics to attract customers and create effective campaigns to increase overall sales of the products or services.

Ways marketing consultant can benefit your small business:

A Marketing Consultant assists in creating specific marketing campaigns.
They discuss the marketing plans and strategies that are being carried out, enabling the team to understand marketing tactics that could be improved.
Market Research is another vital service that marketing consultants provide for researching products and markets of competing companies.

Key Steps in the Marketing Strategy Consulting Process

Market Research and Analysis

Before drawing up an entire data strategy, it is critical to undertake market research by conducting a SWOT (Strength, Weakness, Opportunity, and Threat) analysis of the business. The research helps determine the existing strengths and weaknesses for informed goal setting. Analyzing the opportunities and threats can help inform tactical marketing initiatives. Conducting a competitive and market analysis will help gain a better advantage.

Goal Setting and Strategy Development

Once a thorough analysis is conducted about competitors and potential clients, businesses can set clear goals for their business. By breaking the goals by using a timeline, businesses can devise realistic strategies to support those goals. As they move closer to the end period of a specific goal, they can record the benchmark data points for future goal setting.

Execution and Monitoring

A marketing strategy cannot be complete without networking and monitoring components. To get started, businesses need to track all the milestones on the journey as well as the trends related to the industry. Refining the marketing strategy consistently missing goals and conducting regular reporting and audits will further help ensure that the strategy is in place and track the outcomes for the business.

Data-first Marketing Strategy Services

With over a decade of delivering best-in-class data analytics solutions, SG Analytics is counted among the world’s best data consulting firms.

But that also makes us one of the world’s best marketing strategy consulting firms since we leverage our very deep expertise and experience to deliver best-in-class marketing strategy solutions.

The key to our approach is gaining an in-depth understanding of where you are, where you want to be, and what’s stopping you from getting there. We achieve that by following this 6-step guide.

1. Knowing your customers

Identifying your ideal customer is critical because you don’t want to waste marketing capital on irrelevant prospects. Ordinarily, marketing strategies define ideal customers by ordinary factors like gender, age group, and occupation. Instead, as leading experts in data analytics and market research, we go beyond ordinary datasets, defining customers by a wide range of factors, such as their pain points, purchasing options, and go-to content channels.

2. Knowing your value proposition

An effective marketing strategy spotlights not the what but the why of your products and services. Any consultant will tell you that to answer the why, you must speak to your customers’ emotions. However, as data-driven marketing strategy consultants, we not only narrow down the value proposition that matters most to them but also how to articulate it most effectively and why. That’s the beauty of data: every decision is based on evidence, not intuition.

3. Knowing your methods

Once we have identified the why, we turn to the how. What is the most effective way to reach your ideal customers? Email? Social media? TV? How can you reach them offline? Promoting a product on one channel means not promoting it on another. That’s why we use a data-driven test-and-learn approach that identifies the right channel with a conditional probability, ensuring fewer unnecessary risks.

4. Knowing your competitors

Knowing your customers, though, is not enough. Because no matter how compelling your value proposition is, your customers will always view them in relation to your competitors. To differentiate yourself, you must first know whom you are competing with, in terms of quality, service, price, location, branding, and so forth. But standing out is not enough. A long-term marketing strategy is designed with the aim of staying there, to cultivate loyalty.

5. Knowing your resources

Every decision you make as part of your marketing strategy has an opportunity cost. That’s why it’s imperative to get it absolutely right. Because wrong decisions don’t just cost money, but also time, creativity, and other valuable business resources. Like outlining the right methods, we also outline the right budget by means of determining conditional probabilities, ensuring fewer losses.

6. Evolve

To grow consistently, a marketing, or business strategy, indeed, must evolve with time, constantly adapting to changes in the market.

Final Thoughts

By designing an effective marketing strategy for the business and guiding how to deploy the strategy, it achieves more with its current resources. Marketing strategy consulting helps a company to obtain the right game plan for its unique business without wasting time.

SG Analytics, recognized by the Financial Times as one of APAC's fastest-growing firms, is a prominent insights and analytics company specializing in data-centric research and contextual analytics. Operating globally across the US, UK, Poland, Switzerland, and India, we expertly guide data from inception to transform it into invaluable insights using our knowledge-driven ecosystem, results-focused solutions, and advanced technology platform. Our distinguished clientele, including Fortune 500 giants, attests to our mastery of harnessing data with purpose, merging content and context to overcome business challenges. With our Brand Promise of "Life's Possible," we consistently deliver enduring value, ensuring the utmost client delight.

A leader in Market research, SG Analytics enables organizations to achieve actionable insights into products, technology, customers, competition, and the marketplace to make insight-driven decisions. Contact us today if you are an enterprise looking to make critical data-driven decisions to prompt accelerated growth and breakthrough performance

Frequently Asked Questions (FAQs)

What Does a Marketing Strategy Consultant Do?

A Marketing Strategy Consultant assists organizations in creating and implementing the best strategies to reach their target audience, ranging from communicating with the customers to articulating messages based on their needs or wants.

How Long Does It Take to See Results from Marketing Strategy Consulting?

It is estimated that for a small- or medium-sized business, a strong marketing strategy generally takes between 6 to 12 months to achieve a positive ROI, after which the returns keep increasing.

Can Small Businesses Benefit from Marketing Strategy Consulting?

With the right Marketing Strategy Consulting, businesses can design strong strategies, and with the right marketing advice, businesses can ensure growth.

How Do I Measure the ROI of Marketing Strategy Consulting?

Return on Investment = Sales - Cost of Marketing / Cost of Marking

About SG Analytics

A leading enterprise in Data Analytics, SG Analytics focuses on leveraging data management, analytics, and data science to help businesses across industries discover new insights and craft tailored growth strategies. Contact us today to make critical data-driven decisions, prompting accelerated business expansion and breakthrough performance.

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