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Unlocking the Power of Unstructured Data with AI

Unlocking the Power of Unstructured Data with AI

Published on Mar 15, 2024

In the rapidly evolving digital era, unstructured data has become a critical player in digital transformation journeys. This data type encompasses a vast array of information and is growing at an exponential rate. Advanced AI technologies are enabling organizations to process, reason with, and extract significant insights from this data, unveiling a world of untapped business opportunities. Effectively managing and leveraging this data with AI-powered tools has become a necessity for businesses aiming to uncover hidden insights and create value.  

Recent strides in data storage and AI innovation are helping to simplify key complexities of unstructured data management, enabling organizations to move from merely managing data to turning proprietary unstructured data into a competitive differentiator.  

Organizations are leveraging this newfound ability to generate actionable, data-driven insights from their data and integrate measures to understand the dynamic world of unstructured data as well as its management challenges. 

Read more: Big Data Analytics: Turning Data into Actionable Insights 

Global data platforms present a comprehensive solution to address these challenges by providing seamless collaboration, efficient data-tiering, and advanced data services. By adopting a global data platform, organizations can unlock the full potential of their data, optimize costs, and drive innovation in the ever-evolving digital landscape. 

The urgency has never been higher for organizations to leverage data and AI for competitive advantage. Leaders are still grappling with the unprecedented data challenges. 

With data volumes continuing to grow and new formats of unstructured data growing annually, data silos and data complexity are multiplying further in applications. This prevents data from being used effectively. To make use of large volumes of unstructured data for analytics and AI, organizations are turning to data lakes for cost-effective storage, open formats, and flexibility. However, with data volumes growing, these traditional data lakes are constrained by performance, governance, and complexity.    

To scale trusted data analytics and AI workloads, organizations are embracing an open data lakehouse approach that helps combine the performance and governance of data warehouses and the flexibility of data lakes. With this strategic collaboration, a new era of AI possibilities is set to unfold.   

Data Security

Read more: How can Business Boost Productivity with Generative AI? 

Navigating the Unstructured Data Landscape with AI 

Organizations are sitting on huge data storage, but their traditional storage systems are confined to storing file names without insight. This lack of context is the challenge many organizations often face to keep up with the unprecedentedly high volumes of unstructured data collected to retain for insights and analysis.  

A traditional process would require hundreds of hours of human resources to search through every video clip manually to find that data. With AI, organizations can automatically tag, catalog, and organize the data—making it easily accessible and ultimately, usable in a new way.  

Data enrichment is the DNA of the storage architecture. By infusing AI capabilities at the core of data storage, organizations can empower their unstructured data and utilize it to contribute to business insights and outcomes.  

AI frameworks require massive amounts of data to learn. Today, many organizations are using readily available datasets to train their AI models. The AI systems help in exclusively shielding the data from the homogeneity of generic datasets. The data sets can be tailored and inherently aligned with the intricacies of the organizational operations. This level of customization further helps ensure that every piece of information extracted is relevant and essential for the organization to gain a critical competitive advantage. Organizations that can archive and retain all their unstructured data will experience a distinct advantage over those not integrating the required measures. 

Read more: Top AI Tools Marketers Need to Consider in 2024 - A Complete Guide 

The rise of AI and unstructured data, along with the value contained in that data, is shifting the way organizations think about their storage and infrastructure. An end-to-end strategy is critical to extracting value and navigating the entire life cycle of unstructured data - from creation to enrichment and analysis. This will further ensure that AI intelligence is embedded at every stage.  

To initiate this journey toward implementing an AI-based data strategy, there are several measures organizations need to take to future-proof their organizations.  

Data Analytics

  • The process begins with a thorough evaluation of existing data assets, focusing on assessing their quality, accessibility, and relevance.  
  • Clear goal setting aligned with specific business objective helps in establishing measurable key performance indicators (KPIs) which serves as a cornerstone for success.  
  • Establishing an AI model evaluation process to standardize data collection, storage, and management processes with an emphasis on automation.  

Simultaneously, the development of robust data governance policies will further equip organizations to address critical concerns surrounding privacy, data security, and compliance.  

Today, the capabilities of AI are growing exponentially, and staying at the forefront of them is not negotiable for organizations. By effectively harnessing internal expertise and mitigating potential challenges, organizations can keep their proprietary data secure. With the ability to manage, enrich, and use unstructured data, they will be able to establish themselves as competitive differentiators while also setting fundamental criteria for success in the digital age.  

Read more: The Next Productivity Frontier: Making Generative AI a Sustainable Tool 


In today's data-driven world, organizations are effectively managing and utilizing their data to stay competitive. Unstructured data is of utmost precedence for modern business as it holds insights that can be used to transform business growth, operational efficiency, and customer experience. Once an overlooked aspect of data management, unstructured data is now becoming the cornerstone of the AI-driven business landscape.  

Unlocking the Power of Unstructured Data with AI

Organizations are recognizing the intrinsic value of their unique data and leveraging AI to transform this data into actionable insights. The fusion of data and AI is presenting them with unprecedented opportunities for businesses, but it also brings forth complex challenges in data management and storage. However, to achieve the best yield, it is important for organizations to review their data analytics and structuring approaches. By integrating an AI-first and specialized approach for unstructured data analysis and advanced AI tools, organizations can simplify the processes, insights, extractions, and data flow. 

SG Analytics, recognized by the Financial Times as one of APAC's fastest-growing firms, is a prominent insights and analytics company specializing in data-centric research and contextual analytics. Operating globally across the US, UK, Poland, Switzerland, and India, we expertly guide data from inception to transform it into invaluable business insights using our knowledge-driven ecosystem, results-focused solutions, and advanced technology platform. Our distinguished clientele, including Fortune 500 giants, attests to our mastery of harnessing data with purpose and merging content and context to overcome business challenges. With our Brand Promise of "Life's Possible," we consistently deliver enduring value, ensuring the utmost client delight.   

A leading enterprise in Generative AI solutions, SG Analytics focuses on unlocking unparalleled efficiency, customer satisfaction, and innovation for the client with end-to-end AI solutions. Contact us today to harness the immense power of artificial intelligence and set new benchmarks in operational efficiency, customer satisfaction, and revenue generation.   

About SG Analytics     

SG Analytics (SGA) is a global data solutions firm that harnesses data with purpose across the data value chain - from origination, aggregation, management, modernization, and analytics to insights generation to create powerful business outcomes for its customers. Through its research and data analytics consulting services, SGA marries content with context to provide bespoke solutions to its customers, enabling them to improve efficiency, scale, and grow. The company has a presence in New York, London, Zurich, Seattle, Austin, San Francisco, Toronto, Pune, Bangalore, Hyderabad and Wroclaw. The firm serves customers across the banking, financial services and insurance (BFSI), technology, media and entertainment (M&E), and healthcare sectors, amongst others, including Fortune 500 companies.    

Apart from being recognized by reputed firms such as Analytics India Magazine, Everest Group, and ISG, SG Analytics has been recently awarded as the top ESG consultancy of the year 2022 and Idea Awards 2023 by Entrepreneur India in the “Best Use of Data” category.